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Opendata, web and dolomites

BCorp SIGNED

Between Social Values and Profitable Performance: The Case of B-Corporations

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

BCorp project word cloud

Explore the words cloud of the BCorp project. It provides you a very rough idea of what is the project "BCorp" about.

question customers investments discussed oriented private profiles surveys reciprocal statistical strategy interplay rate 34 examples entrepreneurs companies explores mainly communities profitable demand actions fulfill entrepreneurship entrepreneurial pursue tries notion gaining organization implies lab strategies issue first align performance exploits interact certifying cfs business models community identity pursuing how services society countries beneficial profit drawbacks experiments seek data shareholders links social interactions industries form differences responsible balance corps corporations 121 satisfy drawn public loyalty employing implications join theory building ventures benefits secondary engagement people refer

Project "BCorp" data sheet

The following table provides information about the project.

Coordinator	IE UNIVERSIDAD Organization address address: CALLE CARDENAL ZUNIGA 12 city: SEGOVIA postcode: 40003 website: www.ie.edu/university contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	https://martina-pasquini-mariecurie.ie.edu/
Total cost	158˙121 €
EC max contribution	158˙121 € (100%)
Programme	1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
Code Call	H2020-MSCA-IF-2014
Funding Scheme	MSCA-IF-EF-ST
Starting year	2016
Duration (year-month-day)	from 2016-06-01 to 2018-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	IE UNIVERSIDAD IE UNIVERSIDAD Organization address address: CALLE CARDENAL ZUNIGA 12 city: SEGOVIA postcode: 40003 website: www.ie.edu/university contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (SEGOVIA)	coordinator	158˙121.00

Map

Project objective

How entrepreneurs could profit from social responsible investments? This issue implies a balance between entrepreneurs’ investments in profitable business models and their engagement in non-profit social actions. To address this question, the project studies the B-Corporations as a new legal business form of corporations (private and public) pursuing benefits for society and shareholders. A non-profit certifying organization, B-Lab, analyses the impact of these companies on society, with particular attention to their ability to provide to ‘communities’ beneficial products or services. Although first established in US, now they are present in 34 countries across 121 industries. Employing this legal form of social companies, the proposal exploits the notion of community-focused strategies (CFS) to refer to the actions that entrepreneurs should pursue to establish links with communities to fulfill reciprocal social values. If people join communities to satisfy their identity needs, entrepreneurs might seek to align their ventures’ strategy to them to improve entrepreneurial performance. Building on social identity theory, entrepreneurial and strategy research, this project adopt mainly a demand-oriented approach. First, it tries to explain differences in new ventures’ performance investigating how B-Corps interact with their communities and through them access customers’ information and gaining loyalty. Second, it explores and profiles the B-Corps as new examples of social entrepreneurial ventures. Finally, it studies entrepreneurs’ strategies to develop long-term interactions with the communities. The statistical evidence is drawn from secondary data, surveys to entrepreneurs, and lab experiments. Implications on ventures’ success rate, growth and drawbacks of the interplay between social entrepreneurship and CFS are discussed.

Publications

List of publications.
year	authors and title	journal	last update
2017	Martina Pasquini Hybrids: the double-edged business published pages: , ISSN: , DOI:	Forbes India	2019-06-17
2016	Marco S. Giarratana Martina Pasquini The B-corporations and the strategies of hybrid corporations: When profitability and sustainability walk together published pages: 59-71, ISSN: 1120-5032, DOI: 10.1485/EM_4/2016_SCIENZE_1-3349774	Economia & Management 2016/4	2019-06-17
2017	Marco S. Giarratana and Martina Pasquini Arrogant Brewing: strategies in the craft beer industry published pages: , ISSN: , DOI:	IE Publishing	2019-06-17
2019	Alicia Barroso; Marco S. Giarratana; Martina Pasquini Product portfolio performance in new foreign markets: The EU trademark dual system published pages: 11-21, ISSN: 0048-7333, DOI: 10.5281/zenodo.2652111	Research Policy 48 (1)	2019-06-17

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The information about "BCORP" are provided by the European Opendata Portal: CORDIS opendata.