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Opendata, web and dolomites

LONGTAIL

Transforming digital in-content advertising to deliver global scale

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

LONGTAIL project word cloud

Explore the words cloud of the LONGTAIL project. It provides you a very rough idea of what is the project "LONGTAIL" about.

separated served companies enhanced innovative automated manual sell static publisher performance launched banner granting bidding people usually service fixed dynamically majority investors actual kiosked generation placed grown data programmatic behavioral big globally billion 250 competitive location context drives time marketing see biggest generating today period 2014 basis turned million adding advertisements unites innovation dominant monthly publishers serve marketplace ads online ignored thereby sales connect facebook advertisers right advertising limiting google delivering mostly property dominated poorly continues inside audience digital buyers content world platform players onboard

Project "LONGTAIL" data sheet

The following table provides information about the project.

Coordinator	KIOSKED OY AB Organization address address: KEILARANTA 1 city: ESPOO postcode: 2150 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Finland [FI]
Project website	http://www.kiosked.com/
Total cost	3˙699˙993 €
EC max contribution	2˙499˙999 € (68%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2015
Funding Scheme	SME-2
Starting year	2015
Duration (year-month-day)	from 2015-09-01 to 2017-06-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	KIOSKED OY AB KIOSKED OY AB Organization address address: KEILARANTA 1 city: ESPOO postcode: 2150 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FI (ESPOO)	coordinator	2˙499˙999.00

Map

Project objective

Today, digital advertising is dominated by big, US-driven companies like Google and Facebook, who provide the majority of the ads we see online. The old dominant concept has been to sell and show static banner ads in a fixed location, separated from Publisher digital content. The problem with this approach is that ads are placed where they are usually ignored and, being mostly poorly targeted, are not adding value to end users. The next generation concept in digital advertising will be in-content advertising, where advertising is turned into a service in order to enhance the end user experience. It means that advertisements are placed dynamically inside the actual content of the Publisher digital property and served in the right context for the right audience as identified by behavioral data. In-content advertising unites programmatic advertising technology with real-time bidding and performance based advertising.

Kiosked launched its innovative in-content advertising platform in 2014, generating significant interest from publishers, advertisers and investors. Kiosked has grown over a 9 month period in a highly competitive marketplace to serve over 250 million people with more than 3 billion ads on a monthly basis. Growth continues, however, the current manual sales process has been identified as a limiting factor to growth; the next innovation is to enable a data driven automated online marketing and sales service. In this project, the Kiosked platform will be developed into a fully automated, end-to-end service, thereby allowing any digital publisher to onboard the service at any time. Data drives Programmatic advertising and effective advertising performance delivering enhanced end-user experience. This project enables Kiosked to efficiently connect Publishers’ audience with programmatic advertising buyers delivering greater data driven value and granting Kiosked the ability to scale globally into one of the world’s biggest players in digital advertising.

Deliverables

List of deliverables.
Online sign-up self-service for pilot Publishers	Other	2019-07-25 14:41:33
First version of the Publisher end-to-end self-service including automated on-boarding, financials and dashboard	Other	2019-07-25 14:41:33
Second version of Publisher self-service including automated yield optimization, brand protection tools and customer (self-)support	Other	2019-07-25 14:41:33

Take a look to the deliverables list in detail: detailed list of LONGTAIL deliverables.

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The information about "LONGTAIL" are provided by the European Opendata Portal: CORDIS opendata.