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Opendata, web and dolomites

SURE SIGNED

Exploring Subtitle Reading Process with Eyetracking Technology

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

SURE project word cloud

Explore the words cloud of the SURE project. It provides you a very rough idea of what is the project "SURE" about.

regarding hearing benefit ucl lack material experimentally inconsistent applicable cintas commercial world video industry az full materials digital accessing woll parcel multilingualism reading falls prof presentation fundamental faced perceive original requiring cooperation exchange hub subtitlers uniform view rates practices audiovisual poor impairments links establishing relies society london deafness accessibility standards iacute translation layout read multimedia indicators people directed jorge bencie insufficient optimum soundtrack scientist market advantage subtitling central data content language direct subtitle secondment college quality charge sensory university caused ageing expectations subtitled education centre speed cognition

Project "SURE" data sheet

The following table provides information about the project.

Coordinator	UNIVERSITY COLLEGE LONDON Organization address address: GOWER STREET city: London postcode: WC1E 6BT website: http://www.ucl.ac.uk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	United Kingdom [UK]
Project website	http://www.facebook.com/SureProject
Total cost	195˙454 €
EC max contribution	195˙454 € (100%)
Programme	1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
Code Call	H2020-MSCA-IF-2015
Funding Scheme	MSCA-IF-EF-ST
Starting year	2016
Duration (year-month-day)	from 2016-07-15 to 2018-07-14

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	UNIVERSITY COLLEGE LONDON UNIVERSITY COLLEGE LONDON Organization address address: GOWER STREET city: London postcode: WC1E 6BT website: http://www.ucl.ac.uk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (London)	coordinator	195˙454.00

Map

Project objective

Subtitling is part and parcel of today’s world. It is used not only by people who do not know the language of the original soundtrack, but also by those requiring different means of accessing audiovisual content due to sensory impairments, caused by deafness, hearing loss or ageing. While the main goal of subtitling is to foster access to multimedia content, its quality often falls short of users expectations and may be insufficient for them to take full advantage of what they read. Among the most problematic issues in subtitling quality are optimum presentation rates and subtitle layout. Subtitlers are faced with lack of research data to support their current practices with, which results in lack of uniform standards on reading speed, inconsistent layout and poor quality subtitling. The central aim of this project is to experimentally study the subtitling reading process with a view to establishing subtitle quality indicators regarding optimum presentation rates and layout. The study of subtitle processing is of fundamental importance in understanding how people perceive subtitled video materials in a digital society that increasingly relies on the exchange of audiovisual material. The study will be conducted at the Centre for Translation Studies at University College London, the world-leading centre of audiovisual translation, directed by Prof. Jorge Díaz Cintas, the scientist in charge of this project, in cooperation with the Deafness Language and Cognition Research Centre at UCL, directed by Prof. Bencie Woll. London is also the commercial hub of the audiovisual translation industry, which is relevant to this study as it will be conducted with direct links to the industry through secondment. This project is not only directly applicable to current market practices and will benefit end users, but it also addresses EU challenges of multilingualism, accessibility, ageing and education.

Publications

List of publications.
year	authors and title	journal	last update
2018	Olivia Gerber-MorÃ³n Agnieszka Szarkowska Line breaks in subtitling: An eye tracking study on viewer preferences published pages: , ISSN: 1995-8692, DOI: 10.16910/jemr.11.3.2	Journal of Eye Movement Research 11(3):2	2019-06-13
2018	Gerber-MorÃ³n, Olivia Szarkowska, Agnieszka Woll, Bencie The impact of text segmentation on subtitle reading: an eye tracking study on cognitive load and reading performance published pages: , ISSN: 1995-8692, DOI: 10.16910/jemr.11.4.2	Journal of Eye Movement Research 11(4):2	2019-06-13
2018	Agnieszka Szarkowska, Olivia Gerber-MorÃ³n Viewers can keep up with fast subtitles: Evidence from eye movements published pages: e0199331, ISSN: 1932-6203, DOI: 10.1371/journal.pone.0199331	PLOS ONE 13/6	2019-06-13
2018	Szarkowska Agnieszka Gerber-MorÃ³n Olivia Two or three lines: a mixed-methods study on subtitle processing and preferences published pages: , ISSN: 0907-676X, DOI:	Perspectives. Studies in Translation Theory and Practice	2019-06-13

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