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OCTOLY REVIEWS Plugin

A revolutionary Influencer Marketing solution that creates a new sales channel for SMEs and self-employment opportunities for Social Media influencers

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

OCTOLY REVIEWS Plugin project word cloud

Explore the words cloud of the OCTOLY REVIEWS Plugin project. It provides you a very rough idea of what is the project "OCTOLY REVIEWS Plugin" about.

fans experiencing marketing online 206 platform passion create mentions official mean published spend time market prepare see tv brands 48k mention reviews search beauty visibility purchase solution living audiences mobilise octoly brand collectively million skip client barely collaborate world influencer videos advertising biggest media revolution tackle blockers powerful made beta message smes testers leader armed actively created minute generating billions launch gain generate revolutionary 300 90 millions featured peer huge 10 struggle position social channel game hours ad intermediary views influencers upload video sales millennials reinforce free marketplace buttons realised tutorials foundations fees talking youtube store distribute watching

Project "OCTOLY REVIEWS Plugin" data sheet

The following table provides information about the project.

Coordinator	VIDEOAGENCY SAS Organization address address: 23 rue de Saint Petersbourg city: Paris postcode: 75008 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Project website	https://www.octoly.com/
Total cost	2˙500˙312 €
EC max contribution	1˙750˙218 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2016-2017
Funding Scheme	SME-2
Starting year	2017
Duration (year-month-day)	from 2017-01-01 to 2019-06-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	VIDEOAGENCY SAS VIDEOAGENCY SAS Organization address address: 23 rue de Saint Petersbourg city: Paris postcode: 75008 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FR (Paris)	coordinator	1˙750˙218.00

Map

Project objective

Advertising & marketing is experiencing a huge revolution. Millennials spend more time watching videos on YouTube than watching TV, and they are armed with ad-blockers and skip-ad buttons that mean traditional advertising barely reaches them. At the same time, millennials actively search for product reviews online, published peer-to-peer on social media and in YouTube videos. Around the world, these social media “influencers” upload 300 hours of videos (beauty tutorials, video game reviews…) every minute and collectively reach audiences of billions. On social media, brands’ “official” message makes-up less than 10% of overall visibility – more than 90% of mentions of their brand are made up of influencers talking about their products. Brands have realised that they must work with influencers, but struggle to mobilise them at scale: how can they collaborate with millions of influencers?

To tackle this, OCTOLY has already created the “Free-Store”: a platform where brands can distribute free products to influencers and see them featured in millions of videos. Just 1 year after launch, we have become the biggest influencer intermediary in the world: over 48K YouTube videos have been created with Free Store products, generating over 206 million views for our client brands.

The aim of the OCTOLY Marketplace project is to go “beyond the views”.

We will make it possible for OCTOLY influencers to create their own “Influencer Store”, where fans can purchase the products they mention in their videos. This means that influencers can generate commission fees and make a living from their passion - and brands (particularly SMEs) gain access to a powerful new sales channel.

The project involves creating the technical foundations of the new solution, related features and working with beta-testers to prepare market launch. At the end of the project, our revolutionary new influencer marketing solution will reinforce our position as a market leader in Europe and the US.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "OCTOLY REVIEWS PLUGIN" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "OCTOLY REVIEWS PLUGIN" are provided by the European Opendata Portal: CORDIS opendata.