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GameInfluencer SIGNED

Launching the GameInfluencer Marketing Platform to Connect Game Publishers With The Best Matching Influencers Who Create the Most Effective Let’s Plays

Total Cost €

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EC-Contrib. €

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Partnership

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Views

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 Outcomes and results

 GameInfluencer project word cloud

Explore the words cloud of the GameInfluencer project. It provides you a very rough idea of what is the project "GameInfluencer" about.

gamers    awareness    quick    industry    fragmented    members    twitch    first    create    marketplaces    solution    channel    drive    permanently    disrupt    running    orders    lowering    acquisition    campaigns    monitoring    app    review    plays    components    move    views    manual    languages    community    companies    media    76    booking    run    games    game    monthly    influencer    boost    social    predictable    big    rankings    stop    platform    platforms    act    material    exist    economic    video    referring    global    yearly    fitting    100    matchmaking    significantly    youtube    marketplace    single    paying    measured    integrate    benefits    automates    world    influencers    disruptive    international    afford    billion    apps    gaming    company    publishers    20    13    faster    industries    channels    installs    medium    exclusively    cheaper    post    gameinfluencer    generating    marketing    brand    advertising    otherwise    thereby    nearly    manually    connects    brings    2015    separation    revenues    market    acquiring    store    place    smaller   

Project "GameInfluencer" data sheet

The following table provides information about the project.

Coordinator		 GAMEINFLUENCER GMBH 

Organization address
address: WESSOBRUNNER PLATZ 6
city: MUNCHEN
postcode: 81377
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Germany [DE]
 Project website http://www.gameinfluencer.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2018
 Duration (year-month-day) from 2018-01-01   to  2018-06-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    GAMEINFLUENCER GMBH DE (MUNCHEN) coordinator 50˙000.00

Map

 Project objective

The cost of acquiring users for games and apps increases monthly and by over 100% yearly. The 2015 user acquisition cost was around €3 There is a need for a quick and reliable way to identify the best influencer channels across the world. With influencers, we are referring to members of the gaming community that act as influencers. They create Let’s Plays or other material they post on their YouTube channel or social media to review games.

Our Solution GameInfluencer connects game publishers with the best fitting influencers on YouTube, twitch and other platforms to drive app installs, boost app store rankings and create brand awareness! The single components of our platform exist in separation and in other industries and we are the first European company who a) integrate all the needed fragmented features, b) focus exclusively on the gaming industry and c) offer a unique market place.

GameInfluencer is disruptive as it automates an otherwise manual process, thereby significantly lowering advertising cost. For big game publishers, they will have faster, cheaper and more predictable results (measured in views and/or installs) by using GameInfluencer. For smaller publishers, they have access to marketing campaigns they could otherwise not afford. In the medium-run, GameInfluencer can permanently disrupt the matchmaking for game marketing campaigns as influencers will move to marketplaces rather than taking orders manually.

For Europe, the video gaming industry brings large economic benefits generating nearly $20 billion of the global $76 billion. To bring more revenues to Europe, European gaming companies/publishers need to be able to reach gamers on a global scale. GameInfluencer already allows running campaigns in 13 languages.

At GameInfluencer GmbH, we are on the way to becoming the leading international one-stop marketplace for booking, monitoring and paying influencer marketing campaigns.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "GAMEINFLUENCER" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "GAMEINFLUENCER" are provided by the European Opendata Portal: CORDIS opendata.

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