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WAI SIGNED

Wiraya Activation Intelligence

Total Cost €

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EC-Contrib. €

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Partnership

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 WAI project word cloud

Explore the words cloud of the WAI project. It provides you a very rough idea of what is the project "WAI" about.

gain    ing    people    market    revenue    churn    prediction    loyalty    voice    bases    satisfaction    win    marketing    tools    handset    optimize    loi    wai    14    data    time    grew    models    individual    competition    loses    interactions    cutting    150    managed    climate    competitiveness    initial    employ    lifetime    utilizing    arpu    london    spend    renew    service    expertise    strengthens    markets    found    blend    global    2022    positive    dialogues    communication    2016    orchestrates    presented    worked    times    struggle    adapts    automatically    leverage    shares    3m    customers    engage    mimic    competitive    telecom    northern    team    window    hq    verticals    lower    price    83    mobile    wiraya    personal    operator    ahead    communicate    millions    helping    software    delivers    2008    employs    device    operators    customer    prove    tests    manually    5m    700    learns    thereby    european    innovation    45m    human    conversion    stockholm    plan    demand    personalized    edge    ai    opportunity    transferable   

Project "WAI" data sheet

The following table provides information about the project.

Coordinator
WIRAYA SOLUTIONS AB 

Organization address
address: STUREPLAN 4 A 4 TR
city: STOCKHOLM
postcode: 114 35
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Project website https://www.wiraya.com/
 Total cost 2˙902˙320 €
 EC max contribution 2˙031˙624 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2018
 Duration (year-month-day) from 2018-03-01   to  2020-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    WIRAYA SOLUTIONS AB SE (STOCKHOLM) coordinator 2˙031˙624.00

Map

 Project objective

European mobile telecom operators struggle with low customer satisfaction and loyalty in highly competitive markets resulting in high churn (an average mobile operator churn of 14% means that an operator with 5m customers loses 700,000 customers each year), lower ARPU and a high marketing spend to win new customers. Many operators use advanced churn prediction models today but have not yet found an effective way to leverage on this knowledge at large scale. They now demand tools to efficiently engage with millions of customers on a personal level and thereby increase customer satisfaction and loyalty. Our managed software cost-efficiently orchestrates and delivers personalized communication enabling dialogues with large customer bases using a blend of voice and text to mimic a human communication. Today, we optimize the communication manually based on our team’s experience, but will now take our product to be automatically data-driven utilizing AI (WAI). Based on previous and real-time interactions WAI learns and adapts what, when and how to communicate with each individual, helping customers to change price plan, order new handset, renew service or get support through a mobile device. Initial tests prove five times higher conversion, and optimize customer lifetime value at a scale that is not possible manually. Wiraya was established in 2008, employs 40 in Stockholm (HQ) and London, and revenue grew by 83% to €3m in 2016. We have worked with Northern Europe’s largest telecom operators for years, and presented WAI to their top management with very positive response, resulting in LoI:s with 3 leading test partner operators. We have a window of opportunity to gain market shares ahead of competition, and will in 2022 have €45m in revenue and employ 150 people. Our cutting-edge AI technology and expertise is transferable across EU and strengthens EU’s innovation climate and global AI competitiveness, not only within telecom, but also within other verticals.

 Deliverables

List of deliverables.
Launch of updated new website Websites, patent fillings, videos etc. 2020-03-04 09:48:06
Online technical documentation Documents, reports 2020-03-04 09:48:06
Dashboard for showing progress and result Demonstrators, pilots, prototypes 2020-03-04 09:48:06
Meeting structure setup, tools for collaboration and scheduling of recurring meetings Documents, reports 2020-03-04 09:48:06
Validate adherence to GDPR requirements Documents, reports 2020-03-04 09:48:06

Take a look to the deliverables list in detail:  detailed list of WAI deliverables.

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The information about "WAI" are provided by the European Opendata Portal: CORDIS opendata.

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