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WAI SIGNED

Wiraya Activation Intelligence

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

WAI project word cloud

Explore the words cloud of the WAI project. It provides you a very rough idea of what is the project "WAI" about.

positive leverage loses plan personalized customers marketing operator blend edge competitiveness dialogues 5m people personal gain millions ai ahead 45m communication market conversion expertise global hq demand time ing cutting verticals mimic window delivers loyalty automatically operators 83 wiraya voice loi 3m satisfaction opportunity struggle software competitive utilizing markets wai optimize interactions climate win helping managed competition orchestrates grew prediction london adapts arpu northern price mobile spend times stockholm renew tests innovation lifetime initial 2022 thereby models european employs strengthens 150 individual handset device telecom tools service communicate 700 2008 bases engage data manually 14 worked revenue found team shares 2016 prove lower presented employ churn customer learns human transferable

Project "WAI" data sheet

The following table provides information about the project.

Coordinator	WIRAYA SOLUTIONS AB Organization address address: STUREPLAN 4 A 4 TR city: STOCKHOLM postcode: 114 35 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Sweden [SE]
Project website	https://www.wiraya.com/
Total cost	2˙902˙320 €
EC max contribution	2˙031˙624 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2016-2017
Funding Scheme	SME-2
Starting year	2018
Duration (year-month-day)	from 2018-03-01 to 2020-02-29

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	WIRAYA SOLUTIONS AB WIRAYA SOLUTIONS AB Organization address address: STUREPLAN 4 A 4 TR city: STOCKHOLM postcode: 114 35 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	SE (STOCKHOLM)	coordinator	2˙031˙624.00

Map

Project objective

European mobile telecom operators struggle with low customer satisfaction and loyalty in highly competitive markets resulting in high churn (an average mobile operator churn of 14% means that an operator with 5m customers loses 700,000 customers each year), lower ARPU and a high marketing spend to win new customers. Many operators use advanced churn prediction models today but have not yet found an effective way to leverage on this knowledge at large scale. They now demand tools to efficiently engage with millions of customers on a personal level and thereby increase customer satisfaction and loyalty. Our managed software cost-efficiently orchestrates and delivers personalized communication enabling dialogues with large customer bases using a blend of voice and text to mimic a human communication. Today, we optimize the communication manually based on our team’s experience, but will now take our product to be automatically data-driven utilizing AI (WAI). Based on previous and real-time interactions WAI learns and adapts what, when and how to communicate with each individual, helping customers to change price plan, order new handset, renew service or get support through a mobile device. Initial tests prove five times higher conversion, and optimize customer lifetime value at a scale that is not possible manually. Wiraya was established in 2008, employs 40 in Stockholm (HQ) and London, and revenue grew by 83% to €3m in 2016. We have worked with Northern Europe’s largest telecom operators for years, and presented WAI to their top management with very positive response, resulting in LoI:s with 3 leading test partner operators. We have a window of opportunity to gain market shares ahead of competition, and will in 2022 have €45m in revenue and employ 150 people. Our cutting-edge AI technology and expertise is transferable across EU and strengthens EU’s innovation climate and global AI competitiveness, not only within telecom, but also within other verticals.

Deliverables

List of deliverables.
Launch of updated new website	Websites, patent fillings, videos etc.	2020-03-04 09:48:06
Online technical documentation	Documents, reports	2020-03-04 09:48:06
Dashboard for showing progress and result	Demonstrators, pilots, prototypes	2020-03-04 09:48:06
Meeting structure setup, tools for collaboration and scheduling of recurring meetings	Documents, reports	2020-03-04 09:48:06
Validate adherence to GDPR requirements	Documents, reports	2020-03-04 09:48:06

Take a look to the deliverables list in detail: detailed list of WAI deliverables.

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The information about "WAI" are provided by the European Opendata Portal: CORDIS opendata.