Flaner

Project "Flaner" data sheet

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 Project objective

In a world where the amount of data is increasing exponentially, so is content consumption. It goes without saying that our memory alone is not enough to handle such overwhelming amount of information. To face this challenge, we have created Flaner: a memory enhancement software platform that provides a seamless technology to extract relevant information from any content users choose to memorize and is able to automatically retrieve such information at the right moment and in the right context. Powered by a strong technology backbone based on information retrieval, natural language processing, machine learning, neural networks and deep learning, among others, Flaner will understand and extract the relevant information from that content, continuously enhance it and, using context identification and recommendation systems, automatically and proactively bring back memory insights notifying users whenever these are most valuable to them - acting as a digital extension of our memory. As this problem is enormous and execution focus is paramount, the company has decided to tackle one vertical at a time and initially help users to memorize content around places, targeting people who are interested in exploring their own cities or travelling to different ones, positioning Flaner to disrupt the huge travel and tourism market. Flaner will also connect users with creators and curators of content, meaning publishers, bloggers and influencers, giving them tools to better engage their audience, reduce time spent to create content, successfully transition from desktop to mobile and grow their monetization. Flaner’s memory enhancement technology focused on places is inherently a global product, while also allowing for future expansion to different verticals. The SME instrument Phase 1 is thoroughly aligned to Flaner's strategy, as a solid feasibility study will guide future growth, allowing us to improve our business plan, while also focusing on further technological development