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MyKite

Fly with Big Data

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 MyKite project word cloud

Explore the words cloud of the MyKite project. It provides you a very rough idea of what is the project "MyKite" about.

social    vision    storytelling    mykite    reducing    heterogeneous    video    initially    specialised    bi    american    visual    north    scott    analytics    protection    market    anyone    store    predictive    elaborate    whenever    audience    media    story    read    game    summarising    readiness    integrating    ca    competition    ip    nowadays    smes    widgets    markets    companies    team    robinson    italian    monthly    almost    monitoring    falling    sharepoint    people    stream    videos    first    collect    understand    gain    boys    stated    speed    whatever    unskilled    visually    pay    algorithms    shorten    insights    learning    data    strategies    months    education    approachable    probability    850k    ahead    create    curve    competitive    successfully    services    engaging    demonstrating    choose    capability    big    web    everyone    possibility    requirement    lot    few    offers    24    adapt    expert    commercialisation    observatories    2022    potentially    fee    horrendous    explore    complete    eur    unequal    revenue    dashboard    estimate    distance    interpret    themselves    16m   

Project "MyKite" data sheet

The following table provides information about the project.

Coordinator		 MAXFONE SRL 

Organization address
address: LUNGADIGE GALTAROSSA 21
city: VERONA
postcode: 37133
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Italy [IT]
 Project website http://maxfone.it/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2019-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAXFONE SRL IT (VERONA) coordinator 50˙000.00

Map

 Project objective

'Nowadays, everyone has access to big data, but just a few are able to collect, store, elaborate and interpret them. Indeed, 'you almost have to get a complete education in analytics to choose your first monitoring package. A lot of organisations want to get into the game and make themselves competitive with the big boys. But the learning curve is horrendous', Scott Robinson, SharePoint and BI expert, stated. MyKite aim to shorten the distance between media big data (social media and web) analytics and SMEs as well as unskilled people, so reducing the probability to face unequal access to big data with big companies leading the market and non-specialised audience falling behind. It offers the possibility to gain insights on sector observatories through a user-friendly dashboard, with easy-to-read widgets and engaging videos, visually summarising the main findings as a story. Moreover, people may have whatever sector insights and whenever they want for a very competitive monthly fee. Finally, the product can potentially create a new stream of services of market trends video-storytelling approachable by anyone. So, to go ahead of competition, we need to speed-up our development and commercialisation. Through this Phase 1 we want to explore different commercialisation and IP protection strategies and identify key partners for a consortium. At Phase 2, we aim to successfully bring MyKite to the market by integrating the predictive and visual analytics algorithms and the video storytelling feature. We estimate a duration of 24 months and a funding requirement of ca. 850k EUR to reach a revenue of €16M in 2022. Based on our market studies, we will initially focus on the Italian, European and North American markets, demonstrating a higher readiness to pay. The capability and vision of the heterogeneous team to adapt to the new market challenges and to understand SMEs needs, and its knowledge in social media and web analytics are key features for the product success. '

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "MYKITE" project.

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The information about "MYKITE" are provided by the European Opendata Portal: CORDIS opendata.

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