Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - NATEDE (Nature, Technology and Design)

Teaser

OverviewThe Nature-Technology-Design project (hereinafter the NATEDE project) aims at the development of an innovative solution (NATEDE products) targeting efficient elimination of indoor air pollution and the effective creation of healthy indoor air to boost wellbeing of...

Summary

Overview

The Nature-Technology-Design project (hereinafter the NATEDE project) aims at the development of an innovative solution (NATEDE products) targeting efficient elimination of indoor air pollution and the effective creation of healthy indoor air to boost wellbeing of people who spent significant time indoors. NATEDE is in fact an innovative indoor natural Air Purifier, an innovation that combines real plants with technology, where the plant is “empowered” by a highly effective tech unit significantly amplifying the air purifying properties of the plant. It also enjoys a unique highly aesthetical design, made with the finest ceramic as well as being a smart “Internet of Things”, it connects to Wi-Fi and benefits from a proprietary mobile app, which allows full control over NATEDE by the users and which gives real-time data about the air quality. Furthermore, all these benefits are paired with significant economic benefits that the users can take advantage of (i.e. low purchases price combined with no maintenance costs, which comes in striking contrast to the air-purifiers available today – expensive with high maintenance costs). In summary, NATEDE is the most effective air-purifying technology that cleans the air, eliminates indoor air toxins, converts pollutants into nutrients and generates new fresh air at significantly reduced costs to the users.

Overall objective
“Development of the highly effective natural plant-based air purifier allowing to improve healthy indoor living through the “ELIMINATION OF INDOOR TOXIC AIR” and prevention of the Sick Building Syndrome (SBS)”
What is the problem/issue being addressed and why is it important
The main problem being addressed is a very high level of indoor pollution (which can be up to 5x higher than outdoor pollution – based on WHO reports). Combined with the changing behaviour of people (whereby more and more people spend more and more time indoors), the indoor pollution issue can lead to acute lower respiratory infections in children under five and ischaemic heart disease, stroke, SBS, chronic obstructive pulmonary disease and lung cancer in adults creating problems to societies and straining health system in many developed countries. In EU alone, more than 400,000 people (and more than 3.8mn in the world) die prematurely every year as a result of air pollution (in 2012, household air pollution was responsible for 7.7% of the global mortality).

Work performed

Over the first 10 months of the project, we have performed all planned works, developed all planned deliverables and met all anticipated milestones. The main results include:
- Creation of the first version of the NATEDE products (pots and complementary products)
- Creation of the first version of the IT components of NATEDE products (e-commerce, mobile applications and back-end server)
- Running highly successful Kickstarter campaign which allowed us to secure necessary pool of friendly users for field trials (to be run from December 2018), significantly increase visibility of the project towards stakeholders, potential partners and potential users across the whole world and also raise >€765k capital
- Winning 2 pitching competitions with Bosch and P&G which allowed NATEDE product/project to get on the radar screen of important strategic business partners (who could also become our users and distributors)
- Filing for a new patent (Purificatore d’aria natural – No. 102018000002488) while internationalising the current one (PCT/IB2018/051853)
More details on the results achieve during the reporting period is provided in the Technical Report (Page 12).

Final results

Progress beyond the state of the art (electronic and natural air purifiers):
- NATEDE, being natural air purifier, creates new fresh air (not just cleaning the existing air) - NATEDE takes the current polluted air through the roots of a plant and stimulates faster and more efficient photosynthesis process for plant to produce fresh new air (rather than using active carbon and HEPA filters to clean the existing air)
- NATEDE targets all dangerous pollutants in the air (not just some of them) – NATEDE leverages plants abilities to clean many more pollutants in the air: trichloroethylene, formaldehyde, benzene, xylene and ammonia (rather than just dust, allergens, odours, benzene and formaldehyde)
- NATEDE not only purifies the air but also improves the well-being - NATEDE works with plants and therefore requires users to have plants. This improves well-being in two ways: i.) it is proven that presence of plants makes people happier, healthier and improves their spirit; ii.) the air created by NATEDE is a high quality fresh air.
- NATEDE is the most effective, ecological and at the same time technologically advanced natural air purifier with broad application (private and business use) - NATEDE offers: i.) 10x higher effectiveness, ii.) higher eco-friendliness as it is not plastic, iii.) it is fully controllable through smartphone, iv.) it offers full reading of air quality level.

Expected results by the end of the project:
- NATEDE products (pots and complementary products) are technically ready for commercial launch
- NATEDE products are fully tested with the friendly users and proving the expected performance
- NATEDE products are fully certified by appropriate regulatory bodies
- NATEDE products are recognisable and well perceived in Italy and abroad (by business partners and potential users)
- NATEDE products are reachable and can be pre-ordered through different commercial channels
- Additional applications for IPRs are filled (patents, copyrights, designs) on an international level

Potential impacts:
- Promotion of healthy indoor environment through education – NATEDE is helping to educate people that indoor pollution is higher than commonly thought and that it can be very harmful. This awareness will allow people to pro-actively make necessary steps to tackle the indoor pollution issue leading to healthier indoor environments
- Reduction of indoor pollution – NATEDE project takes head-on a challenge of reducing indoor pollution, which has been highlighted as one of the most pressing points in the fight against pollution
- Increase of quality of life – since it enhances indoor environments for optimal performance and well-being
- Improve health – NATEDE will improve people resistance to sicknesses and support the elimination of many “industrial” diseases (such as depression, sick-building-syndrome, etc.)
- Improve wealth of a broader society – since NATEDE will help to make people more vital and healthier, their performance at work will significantly increase (translating into higher incomes). The costs of sickness and absence will also be reduced not only for the private individuals but also for businesses.
- Creation of jobs - specifically, the NATEDE project has already created 10 employments in our company and is expected to grow job creation to 29 employments by Year-5 of operations (4th year after end of the project)
- Financial returns – NATEDE is expected to generate significant financial returns within the 4 year period after the project ends: ca. €94mn cumulative revenues and ca. €24mn cumulative EBITDA.
- Reforestation of the planet – NATEDE project plants trees. For every interest we receive from stakeholders, business partners and potential users, we sponsor planting trees. As soon as we commercially launch, this action will be put on a higher scale.

Website & more info

More info: http://www.clairy.com.