Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - Clic And Fish (The platform for helping the rural development and its sustainability through the angling tourism)

Teaser

Year by year the rural population tends to have less people (-10%) of working age and older people and at the same time “more than 90% of the fishing waters are placed in the rural areas, about 25 million Europeans go angling and spend about €25 billion annually”, being...

Summary

Year by year the rural population tends to have less people (-10%) of working age and older people and at the same time “more than 90% of the fishing waters are placed in the rural areas, about 25 million Europeans go angling and spend about €25 billion annually”, being angler ́s expenditures one of the most important rural tourism ́s activities. AQUADATA is revolutionizing the angling tourism sector by bringing to the market a technology to help the rural development and to take care of fishing water ecosystems ́ sustainability. Clic & Fish (C&F) is a data-driven platform which allows anglers to get accurate and updated valuable services.
After launching in the whole Spanish market (1Millon Anglers) we are targeting The U.S. (50M A.), The U.K. (2.4M A.) ant The Republic of Ireland (400.000 A.) markets. These countries are more technologically mature, and they have a strong recreational fishing culture and the angler´s need towards our service is more defined. Our strategy is entering in the U.K. (England, Wales, Scotland and Northern Ireland) as a springboard to the U.S. market which has over 50 million of anglers. Within the USA we are entering in five of the main states regarding its inland fishing culture as Montana, Idaho, Utah, Colorado and Wyoming.

Work performed

The priory markets has been selected based on : the whole U.K. (England, Scotland, Wales and Northern Ireland), the Republic of Ireland and 6 of the North-West United States (Colorado, Montana, Idaho, Utah, Wyoming and California).
1) A regulation analysis has been carried out by our experts in the field of International Regulation, where the annual fishing orders for each geographical area have been identified and analyzed.
2) Market analysis. The priority countries are characterized by their technology maturity (key aspect for our business model), their inland fishing culture, high level income and the average expenses in angling equipment per angler as well as the angler´s profiles who are quite younger which implies higher willingness to pay for online contents/services.
3) Technical and Operational analysis. The C&F´s value proposition differs from those of competitors. Likewise, there is a feasibility of obtaining hydrological and environmental data from open data sources and in the capturing 360º images and installing of our IoT Smart Buoys in strategic finish waters hotspots.
4) Financial analysis. C&F´s unique selling point is strongly competitive, and we get a detailed estimation of the costs necessary to face Phase-2 and markets launch. Due to demand elasticity and the limited offer of competitors as complete as C&F, users are willing to pay a higher price for our services which implies cover costs in these 11 priority markets.
The main goal of the feasibility analysis has been achieved, in order to enter in these 11 priority markets. An improved business plan that provides a developmental roadmap detailing prioritized steps for mitigating risks and successfully introduces the business at these 11 international markets and maximize our chances of success exploring smartly these 11 markets opportunity to be financially sustainable and create a business that can have positive cash flow in the long run.

Final results

The state-of-the-art review in these 11 markets confirm us that most of our competitors offer the following services: Geo Data, Hydro-Meteorological Data, Social Media Network, private logbook for anglers and recommendations and they do not offer: Legal information, 360º stretch views and real-time visual information on the stretch through IoT Smart Buoys or similar hardware.
We´ve reached the expected results of identifying the main fishing-waters at each of these 11 priority markets, their whole stakeholders (regulator and regulation, anglers, competitors, collaborators) and their operational, technological and financial implications.
The main potential socio-economic impacts Clic & Fish will bring to the society are focused on helping to the rural areas´ development.

Website & more info

More info: http://www.clicandfish.com.