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TILES

Tiles: the first platform for shared entertainment

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

TILES project word cloud

Explore the words cloud of the TILES project. It provides you a very rough idea of what is the project "TILES" about.

brands 11 tune campaign perform 6 inside economy model makers distribute engagement monitoring ecosystem drivers digital experiences actual optimization consumers social 4 budget expand create creation continues tiles recipients networks innovation apps internet 2017 automatized dashboard creative co generations content tcreative industry online 2014 creatives single mere platform mosaicoon providers investments themselves transform entire business proposition communication returns passive launch company publishers final active messages monitor mobiles completely industries proposes observing deriving billion video powered larger market advertisers advertising search rate young media creators ways fundamentally email gdp

Project "TILES" data sheet

The following table provides information about the project.

Coordinator	MOSAICOON S.P.A. Organization address address: ISOLA DELLE FEMMINE (PA) VIA NAZIONALE, 42 city: PALERMO postcode: 90040 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Italy [IT]
Project website	https://horizon.mosaicoon.com/
Total cost	1˙651˙720 €
EC max contribution	1˙156˙204 € (70%)
Programme	1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2015
Funding Scheme	SME-2
Starting year	2016
Duration (year-month-day)	from 2016-02-01 to 2017-06-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	MOSAICOON S.P.A. MOSAICOON S.P.A. Organization address address: ISOLA DELLE FEMMINE (PA) VIA NAZIONALE, 42 city: PALERMO postcode: 90040 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IT (PALERMO)	coordinator	1˙156˙204.00

Map

Project objective

The business model innovation described in this proposal addresses the new digital advertising sector within the larger creative industries. Advertising is essential to the success of the European digital market. Indeed, the wider digital ecosystem is fundamentally based on advertising, from media and content creators to search and email providers as well as social networks and apps. Europe’s digital advertising market represents a young sector, which continues to out-perform the overall economy, with a growth rate in 2014 of 11.6% compared to a mere 0.4% increase in EU GDP. In 2014, digital advertising powered the European internet economy to the tune of € 30.7 billion. New generations of consumers are using Internet, mobiles, digital media, etc., in ways that not only expand their range of creative experiences but also transform them from passive recipients of creative messages into active co-creators of creative content. Thus, the business model proposed aims at exploiting the business opportunities deriving from tcreative industry market trends and drivers. Mosaicoon proposes an inside out approach with the aim to create an ecosystem in which creatives and video makers as well as final users themselves should be an active part of the communication process of the Advertisers, allowing them to manage efficiently all the entire process of creation, distribution and monitoring of an online video campaign through one single dashboard. The Company’s goal is the creation and market launch of a completely automatized system called Tiles by the end of 2017. The company’s value proposition aims at bringing Brands to produce content, distribute it and monitor the results for observing real users’ engagement. The platform allows campaign budget optimization and the assessment of actual returns on communication investments. Moreover, Tiles will contribute to co-create value not only for Advertisers but also for creatives, video makers and publishers.

Deliverables

List of deliverables.
press articles	Websites, patent fillings, videos etc.	2019-05-30 15:03:27
project brochure in English and Italian	Websites, patent fillings, videos etc.	2019-05-30 15:03:17
Project presentation and project description leaflet	Documents, reports	2019-05-30 15:03:13
Ethical and Legal Manual	Documents, reports	2019-05-30 15:03:24
Progress Report	Documents, reports	2019-05-30 15:03:29
On-line publically functioning Tiles platform	Demonstrators, pilots, prototypes	2019-05-30 15:03:25
project webpage in English	Websites, patent fillings, videos etc.	2019-05-30 15:03:22
Final publishable report	Websites, patent fillings, videos etc.	2019-05-30 15:03:28
Final Report	Documents, reports	2019-05-30 15:03:32

Take a look to the deliverables list in detail: detailed list of TILES deliverables.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TILES" project.

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Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "TILES" are provided by the European Opendata Portal: CORDIS opendata.