Opendata, web and dolomites
  1. home
  2. trasparenza
  3. open h2020
  4. themotion

TheMotion SIGNED

The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0
 Outcomes and results

 TheMotion project word cloud

Explore the words cloud of the TheMotion project. It provides you a very rough idea of what is the project "TheMotion" about.

thousands    south    scalable    advertising    november    demonstrated    unprecedented    turning    first    business    2017    players    investors    online    platform    item    performance    globally    de    x100    catalogue    interests    experts    became    18m    6m    customers    ctr    startups    laneveraroja    managed    automate    affordable    2022    efficient    000    launch    generating    automatically    75    sales    x1    digital    summit    spanish    capacity    hour    minute    million    x3    award    4yfn    adglow    massive    massively    personalised    launched    replace    successfully    market    model    awards    90    upscaled    centaurs    video    size    multiplying    international    turnover    nicolas    ambition    renowned    goals    biggest    static    ebay    viewer    technological    disruptive    prize    tena    mobile    company    themotion    ebitda    private    recognised    reaching    october    irrespective    grown    expand    march    virtually    meli    aacute    service    create    ads    luca    conversion    videos    congress    gross    fte    vodafone    maximise    2016    privalia    world    4m    instantly    media    invested    ad    vide    entrepreneurs    minutes    01    expects    tuenti   

Project "TheMotion" data sheet

The following table provides information about the project.

Coordinator		 NEXTCHANCE ASSETS SL 

Organization address
address: PASEO DE LA CASTELLANA 259D PLANTA 43-SUR TORRE ES
city: MADRID
postcode: 28046
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website https://web.archive.org/web/20180815151120/https://www.themotion.com/
 Total cost 2˙166˙250 €
 EC max contribution 1˙516˙375 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-10-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NEXTCHANCE ASSETS SL ES (MADRID) coordinator 1˙516˙375.00

Map

 Project objective

TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video. TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover. After 2 years of development and 4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced 1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static 90%). This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to 100 FTE reaching 3.000 customers, gross sales of 18M€ and EBITDA 6M€. To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena. TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEMOTION" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "THEMOTION" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.2.1.1.;H2020-EU.2.3.1.)

Assist (2015)

Telocate ASSIST – Development and marketing of an acoustic solution for localization and navigation of people in buildings using the smartphone

Read More  

Digital Iris (2018)

Bringing the human being into the digital loop

Read More  

Meshporto_smeIns1_2 (2018)

PsstMenu allows customers to place orders directly from home or restaurant tables using only a smartphone.

Read More