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TheMotion SIGNED

The most cost-efficient video ad creation platform; +5.000.000 video-minutes per hour of hyper-personalised videos instantly and at massive scale

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 TheMotion project word cloud

Explore the words cloud of the TheMotion project. It provides you a very rough idea of what is the project "TheMotion" about.

massively    world    2016    vide    x3    static    massive    technological    goals    platform    6m    centaurs    2017    online    ad    000    tuenti    ebitda    de    item    model    customers    irrespective    first    generating    globally    demonstrated    efficient    became    adglow    4yfn    turnover    nicolas    performance    south    90    ambition    2022    automatically    startups    ctr    expects    expand    unprecedented    capacity    instantly    successfully    virtually    scalable    luca    launch    automate    vodafone    players    interests    digital    conversion    international    reaching    18m    catalogue    privalia    affordable    media    mobile    million    advertising    market    viewer    managed    75    summit    meli    october    aacute    launched    size    renowned    video    thousands    fte    01    turning    themotion    recognised    x1    prize    minutes    spanish    upscaled    maximise    minute    sales    hour    ads    x100    gross    march    investors    congress    company    experts    4m    entrepreneurs    replace    multiplying    business    laneveraroja    videos    award    private    ebay    grown    tena    biggest    november    create    personalised    disruptive    invested    awards    service   

Project "TheMotion" data sheet

The following table provides information about the project.

Coordinator		 NEXTCHANCE ASSETS SL 

Organization address
address: PASEO DE LA CASTELLANA 259D PLANTA 43-SUR TORRE ES
city: MADRID
postcode: 28046
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website https://web.archive.org/web/20180815151120/https://www.themotion.com/
 Total cost 2˙166˙250 €
 EC max contribution 1˙516˙375 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-2-2016-2017
 Funding Scheme SME-2
 Starting year 2017
 Duration (year-month-day) from 2017-10-01   to  2019-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    NEXTCHANCE ASSETS SL ES (MADRID) coordinator 1˙516˙375.00

Map

 Project objective

TheMotion is the most cost-efficient platform to massively and instantly produce personalised video ads at costs as low as 0.01€ per minute of video. TheMotion allows any company with a digital catalogue to automatically create thousands of video ads for each catalogue item and to make that each video is automatically personalised to march the viewer interests and maximise conversion. Our ambition is to replace traditional video ads production in the online advertising market turning it into a massive service affordable by virtually any company irrespective of their size and turnover. After 2 years of development and 4M€ invested, TheMotion was launched in the Spanish market in November 2016. Since its launch TheMotion has produced 1 million videos and demonstrated the technology performance with key customers such as eBay, Meliá, Vodafone, Adglow or Privalia generating unprecedented results (CTR x3,75; conversion x1.8; CTR vide/static 90%). This project will allow us to further automate the production process multiplying TheMotion production capacity by x100 (from 50.000 video-minutes per hour to 5.000.000 video-minutes per hour). Technology will be upscaled and demonstrated allowing TheMotion to expand globally becoming one of the world’s biggest players in the video ad production. By 2022 TheMotion expects to have grown to 100 FTE reaching 3.000 customers, gross sales of 18M€ and EBITDA 6M€. To reach our ambitious goals TheMotion has brought together some of the most renowned technological experts in the field, entrepreneurs that have successfully managed startups that became ‘centaurs’ such as Tuenti, LaNeveraRoja and private investors such as Nicolas Luca de Tena. TheMotion disruptive technology and business model have been already recognised with international awards such as the “most scalable product” award at the South Summit in October 2016 and the first prize in the 4YFN (4 Years From Now) Digital Media Award in the Mobile World Congress 2017.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "THEMOTION" project.

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Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "THEMOTION" are provided by the European Opendata Portal: CORDIS opendata.

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