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Demographica SIGNED

Helping marketing campaigns go viral

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

Demographica project word cloud

Explore the words cloud of the Demographica project. It provides you a very rough idea of what is the project "Demographica" about.

places street online buzz remarkable connected chances off 15 audience demographica spin necessarily revenue fundraising 3 create federale right 11 electoral turn de timed sthar always ideal market offline geographic campaign marketers ecole tool commercial reached message temporal algorithms spread advertising lausanne ing 5m dynamic times media start marketing offers optimizing social people fee polytechnique software placed f2f reducing wildfire campaigns

Project "Demographica" data sheet

The following table provides information about the project.

Coordinator	STHAR SA Organization address address: EPFL INNOVATION PARK BATIMENT C city: LAUSANNE postcode: 1015 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Switzerland [CH]
Project website	http://www.kidodynamics.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2017
Duration (year-month-day)	from 2017-12-01 to 2018-03-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	STHAR SA STHAR SA Organization address address: EPFL INNOVATION PARK BATIMENT C city: LAUSANNE postcode: 1015 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	CH (LAUSANNE)	coordinator	50˙000.00

Map

Project objective

Marketers want to create buzz, but it’s not always so easy. For a marketing message to spread like wildfire, not only does it have to reach the target audience, but it also has to be well-timed and well-placed. SThAR has developed algorithms that improve the chances of getting it right. The Ecole Polytechnique Federale de Lausanne spin-off developed DEMOGRAPHICA software capable of identifying where and when to deliver a message most effectively and create buzz both on traditional (offline) and online media such as social media. The software developed by the start-up offers both geographic and temporal targeting for electoral and advertising campaigns. The ideal times and places are not necessarily remarkable in terms of the number of people directly reached, but these people are connected to others, who are in turn connected to others. The resulting dynamic increases the message’s impact. DEMOGRAPHICA allows to scale the execution of F2F campaigns improving the impact and reducing the costs. The challenge for DEMOGRAPHICA is to become the tool for optimizing and managing face-to-face (F2F) street campaign reducing the cost while increasing the impact. The main commercial objective is to achieve the 15% of the European fundraising market (11.5M € revenue) in 3 years at a 0,3% fee.

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The information about "DEMOGRAPHICA" are provided by the European Opendata Portal: CORDIS opendata.