Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - Usersnap Suite (Analyzing Smart Bug Tracking and Customer Experience Feedback to Create and Evolve Software Products Users Love)

Teaser

We are living in one of the most exciting times ever: technology has changed how we communicate, how we consume information, and how we organize our lives at an incredible pace. What seemed only possible in Science fiction 30 years ago has now become reality. More than four...

Summary

We are living in one of the most exciting times ever: technology has changed how we communicate, how we consume information, and how we organize our lives at an incredible pace. What seemed only possible in Science fiction 30 years ago has now become reality. More than four fifths (85%) of all households in the EU-28 had internet access in 2016. Every company out there will be a software company or at least depend on software in the future. The digital transformation of our lives and businesses cannot be stopped.
Software gets better and more user-friendly: context-aware apps deliver the right information at the right time, AI powered applications surface value and insights no human could ever unravel and new interfaces such as VR or voice-applications will once again change the way how we interact with technology. Only 15% of enterprises are using AI as of today, but 31% are expected to add it over the coming 12 months. In retail, global spending on AI will grow to $7.3 billion a year by 2022, up from $2 billion in 2018. It is a bright future.
Customer Development is a 4-step framework developed by serial entrepreneur and business school Professor This model works but is hard to implement: 50% of startups fail within four years .
The EC launched on 19 April 2016 the first industry-related initiative of the Digital Single Market package. Building on and complementing the various national initiatives for digitizing industry, the Commission will take actions along 5 main pillars (policy instruments, financial support, coordination and legislative). The mid-term review of the Digital Single Market strategy will focus on digitizing the European industry-oriented actions, aiming to manage digital transformation of our society and economy. The Digital Single Market strategy seeks to allow better access for consumers and business to online goods and services across Europe. This will remove the key differences between online and offline worlds, to break down barriers to cross-border online activity. Usersnap can make a contribution to a successful digitization of products and services.
With this study, our objectives were to perform a market assessment followed by technology roadmap, business model assessment, risk analysis, IP assessment and a few updates and pivots regarding our business plan

Work performed

Sales Strategy: We are engaging into traditional sales activities as our products are self-service and we acquire our customers on our website and through content marketing. We have about 500,000 users per month from target countries on our website.
Content Marketing: We build on content marketing including
Detailed and modular help documentation: https://help.usersnap.com/docs/track-getting-started
Blog: https://usersnap.com/blog/
Social Media: Twitter, Facebook, LinkedIn, YouTube and Pinterest

Final results

We are the only platform to offer a 360° suite for building and running digital products, which includes: Tracking a software to plan, track, report the development process of your product, Feedback, a software to get feedback from customers and users and integrate the customer in the roadmap decision process as well as in the issue resolution process.
• We are the only platform that allows customer feedback with annotated cross platform screenshots and context information.
• Logging bugs/feedback can be done by anyone and does not require any technical skills
• Usersnap is the only platform that truly digitizes the Customer Development Process during product development and after roll-out.
• We are integrated with more systems than any other bug tracking system.
The average cost of a software bug is $100 in gathering requirements, $1,500 in the QA testing phase and $10,000 in production . Even with our highest subscription level of Usersnap Classic of $149/month, there is a payback of 1.5 months if a bug is discovered ad the requirements stage. Plus, using Usersnap will lead to higher customer satisfaction as they can report any issues directly where they see them. With Usersnap CX, our customers will have access to customer feedback on general improvements. With Usersnap Analytics, our customers will have access to the meaning of all the data collected through Usersnap Classic and CX.

Website & more info

More info: https://usersnap.com.