Secondo un rapporto McKinsey scaricabile da questo indirizzo gli open data hanno un enorme potenziale: potrebbero "sbloccare" dai 3000 ai 5000 miliardi di dollari l'anno.
Demographic data, financial transactions, health-care benchmarks, and real-time location data are among the myriad new information sources a company can exploit to create novel products and services and to make its operations more effective and efficient.
Altre informazioni si possono trovare in questo report dell'ottobre 2013: Open data: Unlocking innovation and performance with liquid information.
Although the open-data phenomenon is in its early days, we see a clear potential to unlock significant economic value by applying advanced analytics to both open and proprietary knowledge. Open data can become an instrument for breaking down information gaps across industries, allowing companies to share benchmarks and spread best practices that raise productivity. Blended with proprietary data sets, it can propel innovation and help organizations replace traditional and intuitive decision-making approaches with data-driven ones. Open-data analytics can also help uncover consumer preferences, allowing companies to improve new products and to uncover anomalies and needless variations. That can lead to leaner, more reliable processes.