#	Pagina
attuale pagina	/open-h2020/projects/204914/index.html

Opendata, web and dolomites

SURE SIGNED

Exploring Subtitle Reading Process with Eyetracking Technology

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

SURE project word cloud

Explore the words cloud of the SURE project. It provides you a very rough idea of what is the project "SURE" about.

layout central speed accessing relies hub market links presentation iacute caused charge world requiring subtitling centre ucl uniform bencie parcel direct content cintas commercial regarding establishing advantage society quality practices impairments standards sensory falls education secondment directed materials accessibility data multimedia scientist indicators optimum original industry deafness digital video subtitle cooperation view poor translation cognition inconsistent insufficient fundamental jorge benefit subtitled university full language multilingualism applicable ageing perceive expectations material college london reading hearing people audiovisual subtitlers prof woll read rates exchange experimentally az lack soundtrack faced

Project "SURE" data sheet

The following table provides information about the project.

Coordinator	UNIVERSITY COLLEGE LONDON Organization address address: GOWER STREET city: London postcode: WC1E 6BT website: http://www.ucl.ac.uk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	United Kingdom [UK]
Project website	http://www.facebook.com/SureProject
Total cost	195˙454 €
EC max contribution	195˙454 € (100%)
Programme	1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
Code Call	H2020-MSCA-IF-2015
Funding Scheme	MSCA-IF-EF-ST
Starting year	2016
Duration (year-month-day)	from 2016-07-15 to 2018-07-14

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	UNIVERSITY COLLEGE LONDON UNIVERSITY COLLEGE LONDON Organization address address: GOWER STREET city: London postcode: WC1E 6BT website: http://www.ucl.ac.uk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (London)	coordinator	195˙454.00

Map

Project objective

Subtitling is part and parcel of today’s world. It is used not only by people who do not know the language of the original soundtrack, but also by those requiring different means of accessing audiovisual content due to sensory impairments, caused by deafness, hearing loss or ageing. While the main goal of subtitling is to foster access to multimedia content, its quality often falls short of users expectations and may be insufficient for them to take full advantage of what they read. Among the most problematic issues in subtitling quality are optimum presentation rates and subtitle layout. Subtitlers are faced with lack of research data to support their current practices with, which results in lack of uniform standards on reading speed, inconsistent layout and poor quality subtitling. The central aim of this project is to experimentally study the subtitling reading process with a view to establishing subtitle quality indicators regarding optimum presentation rates and layout. The study of subtitle processing is of fundamental importance in understanding how people perceive subtitled video materials in a digital society that increasingly relies on the exchange of audiovisual material. The study will be conducted at the Centre for Translation Studies at University College London, the world-leading centre of audiovisual translation, directed by Prof. Jorge Díaz Cintas, the scientist in charge of this project, in cooperation with the Deafness Language and Cognition Research Centre at UCL, directed by Prof. Bencie Woll. London is also the commercial hub of the audiovisual translation industry, which is relevant to this study as it will be conducted with direct links to the industry through secondment. This project is not only directly applicable to current market practices and will benefit end users, but it also addresses EU challenges of multilingualism, accessibility, ageing and education.

Publications

List of publications.
year	authors and title	journal	last update
2018	Olivia Gerber-MorÃ³n Agnieszka Szarkowska Line breaks in subtitling: An eye tracking study on viewer preferences published pages: , ISSN: 1995-8692, DOI: 10.16910/jemr.11.3.2	Journal of Eye Movement Research 11(3):2	2019-06-13
2018	Gerber-MorÃ³n, Olivia Szarkowska, Agnieszka Woll, Bencie The impact of text segmentation on subtitle reading: an eye tracking study on cognitive load and reading performance published pages: , ISSN: 1995-8692, DOI: 10.16910/jemr.11.4.2	Journal of Eye Movement Research 11(4):2	2019-06-13
2018	Agnieszka Szarkowska, Olivia Gerber-MorÃ³n Viewers can keep up with fast subtitles: Evidence from eye movements published pages: e0199331, ISSN: 1932-6203, DOI: 10.1371/journal.pone.0199331	PLOS ONE 13/6	2019-06-13
2018	Szarkowska Agnieszka Gerber-MorÃ³n Olivia Two or three lines: a mixed-methods study on subtitle processing and preferences published pages: , ISSN: 0907-676X, DOI:	Perspectives. Studies in Translation Theory and Practice	2019-06-13

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "SURE" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "SURE" are provided by the European Opendata Portal: CORDIS opendata.