Report
Teaser, summary, work performed and final results
Periodic Reporting for period 1 - IMOVE (Unlocking Large-Scale Access to Combined Mobility through a European MaaS Network)
Teaser
Following recent mega-trends in the mobile and sharing economy, and thanks to the latest ITS developments, Mobility as a Service (MaaS) schemes are seen as the way citizens will use to move themselves and their goods in the future. The “as a service†wave will allow...
Summary
Following recent mega-trends in the mobile and sharing economy, and thanks to the latest ITS developments, Mobility as a Service (MaaS) schemes are seen as the way citizens will use to move themselves and their goods in the future. The “as a service†wave will allow breaking the borders between the different means of transport, offering customers combined mobility packages as a viable alternative to own mobility and car ownership. Indeed, a MaaS is a mobility distribution model in which customer’s major transportation needs are met thanks to one single integrated service provider combining transportation infrastructures, travel information, payment services and more. Overall, nowadays MaaS schemes can be seen as disruptive startup initiatives with great potential, but due to the implied challenges of public/private mobility integration, information handling and sharing, service interoperability and scalability requirements, specific actions to accelerate an appropriate and sustainable take off are needed.
The overall objective of the IMOVE project is to accelerate the deployment and unlock the scalability of MaaS schemes in Europe, ultimately paving the way for a “roaming†service for MaaS users at the European level. To this end, IMOVE will investigate and validate advanced solutions for improving MaaS deployment and operation and their underlying business models. Core ITS elements enabling MaaS development will be delivered, including enhanced real-time collection of data about user needs, habits and preferences and tools for the (controlled) exchange of information and tools to enhance interoperability among different service components and between different MaaS schemes.
IMOVE will boost the MaaS concept and initiatives through three main strands of activities and corresponding results:
1. investigating and developing a set of Scalability Unlockers, as sets of measures, organisational frameworks, operational and business models enhancing the framework conditions for MaaS development and operation;
2. designing and implementing a set of novel Software Enablers (SW Enablers) that will significantly advance current MaaS supporting technologies enhancing interoperability and integration of MaaS schemes in the landscape of ITS and other mobility services.
3. developing a Data & Information Exchange Framework for MaaS
Work performed
The main results accomplished so far include:
• Achievement of a common vision for the successful execution of IMOVE Living Labs, through a set of guidelines for the development of viable business models and the successful engagement of mobility stakeholders.
• Definition of preliminary specifications for the overall system architecture and for all the underlying Software Enablers.
• Delivery of first version of IMOVE Software Enablers, ready to be deployed and validated on IMOVE Living Labs.
• Reach of initial operational stage for the IMOVE Living Labs, following the deployment and configuration of Software Enablers.
• Identification of non-technical issues concerning data collection, processing and sharing (such as data privacy, security, visibility of internal business, “fearsâ€, trust, regulatory frameworks, etc.).
• Definition of a preliminary reference data model inferred from the specifications of the third-party ICT platforms currently deployed at the Living Labs. This data model represents the foundation to develop the stable version of software adapters (Data Translators), which will enable the full operation of 1st iteration at the Living Labs.
• Definition of personalized planning for the execution of each Living Lab, including the selection of stakeholders, the identifications of preconditions, risks and resources for the proper implementation, the identification of any ethical and legal issues, etc.
• Completion of 1st test iteration at the Living Labs, aiming to design a sustainable business model and to define an initial technical set-up for each Living Lab.
• Definition of a reliable evaluation methodology for assessing the impact of project outcomes at the different Living Labs. The evaluation will cover the innovations brought by Scalability Unlockers (considering how business models, behavioural changes and regulatory frameworks will affect transport and socio-economic indicators) as well as operational enhancements brought by Software Enablers (in relation to their capability in introducing modifications in processes such as trip selection, booking, and payment).
Final results
The main impacts expected from IMOVE are:
• Development and adoption of sustainable business models and organizational MaaS frameworks (Contracts, T&Cs, etc.).
• User behaviour change strategies (e.g. incentive models, rewarding schemes, gamification, etc.).
• User engagement schemes inspired by marketing and XaaS economy.
• Long-term MaaS interoperability and roaming strategies (cross-MaaS, cross-borders).
• Extension of the capabilities of existing MaaS ICT platforms through enhanced interoperability and additional features.
• Provision of a set of ready-made building blocks aiming to facilitate the development of new, highly-tailored MaaS ICT platforms.
The IMOVE impacts will be tested at five sites, all strongly engaged in the MaaS domain and setting specific actions on existing or new MaaS schemes. The sites have been selected according to their complementarity, where success and failure factors for any specific measure and context will be investigated and evaluated. The resulting knowledge and lessons learned will be made available and shared with any interested MaaS operator.
Website & more info
More info: https://www.imove-project.eu/.