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PubFORWARD SIGNED

Disrupting the Digital Publishing and Advertising Markets by New Digital Services

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

PubFORWARD project word cloud

Explore the words cloud of the PubFORWARD project. It provides you a very rough idea of what is the project "PubFORWARD" about.

28 customer executives solution developers layout opportunity active publishing disabilities authoring demonstrated storytelling leverage leveraging learning device generation innovate advancements domain book professional disrupt revenues 2 cross creation company digital roi 2017 create least 16 markets software interactive group 2012 senior pubcoder2 services service fosters 20 75 segments contents upgrade metadata self cagr content 2021 connected respectively businesses invasive founded pubcoder books 1549m authors first model dyslexic metrics tool persons international advertising publishers turnkey business truly houses published introducing launch accessibility 05 bigdata platforms retention 91 910m industry centric pubforward downstream tools building extensive italian

Project "PubFORWARD" data sheet

The following table provides information about the project.

Coordinator	PUBCODER SRL Organization address address: VIA CAVOUR 11 city: TORINO postcode: 10123 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Italy [IT]
Project website	https://www.pubcoder.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2017
Duration (year-month-day)	from 2017-08-01 to 2018-04-30

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	PUBCODER SRL PUBCODER SRL Organization address address: VIA CAVOUR 11 city: TORINO postcode: 10123 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IT (TORINO)	coordinator	50˙000.00

Map

Project objective

PubCoder is an Italian company founded in 2012 by a group of senior executives and software developers with an extensive experience in the digital publishing domain. PubForward is our project to upgrade and launch the first truly integrated and end-to-end authoring tool for the new generation of digital interactive storytelling. PubForward is building on the demonstrated technology of PubCoder2.0 to innovate at business level. With the PubForward project we leverage the advancements in digital storytelling to disrupt not just the way digital books are being produced, but also to create new markets and business opportunities for advertising through active content, introducing connected books, leveraging metadata and user-driven metrics for targeted active content, and the advancement of a design-as-a-service model to increase revenues for self-published authors. PubForward will be exploiting a business opportunity of 7.5 B€/year. With PubForward the costs of the publishing industry to create an interactive e-book will be reduced by 75% as compared to other existing authoring tools. PubForward targets the segments of layout and design and authoring and publishing platforms, which have an estimated value of $910M and €1549M for 2017, and are growing at a CAGR of 16.2% and 28.2% respectively. PubForward fosters user-centric publishing businesses, and the creation of new downstream services, to support businesses. PubForward will also include specific accessibility features to create contents adapted for the dyslexic persons and other learning disabilities. With PubForward we are bringing a turnkey solution to enhance advertising opportunities for publishers through: BigData exploitation, Cross-device targeting, Connected books to increase customer retention by 20%, and embedded advertising through non-invasive active content. We expect at least 91.000 new international professional users (houses and self-published authors) and a ROI of 6.05 by 2021.

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The information about "PUBFORWARD" are provided by the European Opendata Portal: CORDIS opendata.