PTC

Project "PTC" data sheet

The following table provides information about the project.

 Partnership

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Map

 Project objective

Digital advertising campaigns must manage massive data, impossible to cope effectively manually. This reduces the quality of targeting, the cross-platform Ads and Keyword Management. As a result, diminishes the marketing performance. Current available tools in the market are either expensive, just suitable for small advertising accounts, and don’t use sophisticated algorithms to incorporate artificial intelligence. PTC is the first continuous Keyword-feed methodology -big data in real time- based on Machine Learning algorithms & Nature language processing that is applied to Google AdWords. PTC creates, manages and optimizes thousands of ads automatically and in any language, saving time and money. It can be easy implemented being compatible with existing SEM management tools and it can find new terms that can be included as keywords into SEM strategies. The target market for PTC are the more than 4 million Google advertisers. Our clients will be both companies from any sector –mainly large accounts like banking, tourism brands, marketing agencies- and marketing agencies. Following our business plan, we can reach 270 clients by 2022 including large, medium and small accounts. We believe it is an easy to reach objective since companies and like Telefonica or Cabify and marketing agencies as Nivaria are already interested in PTC and are acting as validators. In order to accomplish our goal, we have planned an investment of € 1.75 Million for the PTC project attainment. We expect to get a cumulative revenue of €17.8 M by the third year, meaning a cumulative EBTDA of € 5.2 M. Considering a 3-years forecast will give us a ROI of 570%.