NewNormal SIGNED

Project "NewNormal" data sheet

The following table provides information about the project.

 Partnership

Take a look of project's partnership.

Map

 Project objective

Textiles industry is one of the largest consumers industries globally, generating €1.5 trillion annually. The overall consumption of apparel is on the rise, promising further growth to the industry. However, textiles industry is also one of the most polluting industries producing 1.2 billion tonnes of CO2 equivalent per year. Thus, the industry is under immense legislative pressure. In addition, there is a shortage of supply of raw materials.

Natural fibers like cotton require massive amounts of water, whereas viscose production utilises hazardous chemicals. Oil-based alternatives, like polyester, are the largest contributors of plastic microfibers in oceans.

These trends are forcing the textiles industry to actively look for alternative raw materials. If they cannot find one, their profits will drop significantly in the next decades.

Finnish SME Infinited Fiber Company (IFC) has developed low-cost process for producing cellulose based fiber from textiles waste. The fiber product – called Infinited Fiber – is sustainable, affordable, and available in unlimited quantities. Unlike viscose and polyester, Infinited Fiber has the touch and feel of cotton, which is preferred by consumers. It is the only fiber that meets the industry needs.

IFC has already built an industrial pilot for producing 50 tons of Infinited Fiber annually. The whole capacity of the pilot has been acquired by some of the biggest fashion brands in the world. More than 15 brands have tested the fiber product with extremely positive feedback. They are now looking forward to launching Infinited Fiber based consumer products.

The NewNormal project will support the scale-up of Infinited Fiber production. As a result of the project, we will reach the commercialisation phase of Infinited Fiber.