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Phyron SIGNED

Phyron platform for automated production of top-quality customizable product videos with 80% higher conversion rate for a fraction of today`s cost

Total Cost €

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EC-Contrib. €

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Partnership

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 Phyron project word cloud

Explore the words cloud of the Phyron project. It provides you a very rough idea of what is the project "Phyron" about.

competitor    demonstration    picture    learning    anywhere    customer    relatively    business    solution    sites    attributed    ai    maximizing    businesses    bases    tailor    missing    videos    phyron    operations    product    strategies    function    engagement    commerce    full    validated    dramatically    collect    benefits    words    search    company    plan    demonstrated    robustness    explore    80    appears    software    thousand    machine    sales    ignore    dynamic    whopping    pages    date    campaigns    watching    marketing    force    rates    paying    conversion    commercial    viability    85    scalability    saas    data    buy    landing    uses    64    digital    fraction    globally    service    listings    interactive    markets    if    model    afford    70    buyers    considering    market    video    content    template    viewers    fact    price    worth    customers    player    first    platform    made    automatically    rate    global    positive    proprietary    spending   

Project "Phyron" data sheet

The following table provides information about the project.

Coordinator
PHYRON AB 

Organization address
address: SODER MALARSTRAND 57
city: STOCKHOLM
postcode: 118 25
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PHYRON AB SE (STOCKHOLM) coordinator 50˙000.00

Map

 Project objective

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Much of the global digital marketing spending market’s growth can be attributed to the fact that videos are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by e-commerce businesses globally to increase their customer bases. It is estimated, that using videos on landing pages dramatically increases conversion rates by a whopping 80% thus maximizing the benefits for customers and buyers. Phyron is the first global player to have developed an e-commerce video marketing solution to automatically produce tailor made interactive, dynamic content based on each product`s data. The company’s proprietary technology- Phyron is based on software as a service (SaaS) model and uses AI and machine learning technology to collect the available product data, produce a template and automatically deliver the unique video for each product. And all this for a fraction of competitor`s price. To date, the technology has been validated at three sites which has demonstrated its robustness with positive results. There is a working platform and up to 10 paying customers already. What is missing is an advanced machine learning function and demonstration of the commercial viability of the technology in full-scale e-commerce operations. The aim of this project is to develop a detailed business plan and explore the further markets for global scalability.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PHYRON" project.

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The information about "PHYRON" are provided by the European Opendata Portal: CORDIS opendata.

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