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Phyron SIGNED

Phyron platform for automated production of top-quality customizable product videos with 80% higher conversion rate for a fraction of today`s cost

Total Cost €

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EC-Contrib. €

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Partnership

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 Phyron project word cloud

Explore the words cloud of the Phyron project. It provides you a very rough idea of what is the project "Phyron" about.

maximizing    considering    picture    explore    fact    competitor    commercial    benefits    if    watching    landing    global    service    listings    validated    campaigns    whopping    uses    content    64    video    worth    operations    thousand    robustness    spending    software    template    80    appears    viewers    solution    85    markets    conversion    business    businesses    dramatically    company    buyers    pages    force    plan    proprietary    ignore    ai    scalability    data    anywhere    attributed    machine    price    relatively    buy    positive    fraction    videos    date    70    missing    demonstrated    bases    marketing    product    first    automatically    function    collect    digital    viability    dynamic    rates    platform    market    customers    phyron    sites    customer    sales    full    interactive    words    strategies    paying    saas    player    model    demonstration    rate    search    learning    globally    commerce    engagement    made    tailor    afford   

Project "Phyron" data sheet

The following table provides information about the project.

Coordinator
PHYRON AB 

Organization address
address: SODER MALARSTRAND 57
city: STOCKHOLM
postcode: 118 25
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Sweden [SE]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-10-01   to  2020-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    PHYRON AB SE (STOCKHOLM) coordinator 50˙000.00

Map

 Project objective

If a picture is worth a thousand words, a product video could very well be worth a thousand sales. Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64-85% more likely to buy after watching a product video – this is one marketing force you can’t afford to ignore. Much of the global digital marketing spending market’s growth can be attributed to the fact that videos are interactive for users. Since the customer engagement rate of these campaigns is relatively higher than other marketing strategies, they are rapidly being adopted by e-commerce businesses globally to increase their customer bases. It is estimated, that using videos on landing pages dramatically increases conversion rates by a whopping 80% thus maximizing the benefits for customers and buyers. Phyron is the first global player to have developed an e-commerce video marketing solution to automatically produce tailor made interactive, dynamic content based on each product`s data. The company’s proprietary technology- Phyron is based on software as a service (SaaS) model and uses AI and machine learning technology to collect the available product data, produce a template and automatically deliver the unique video for each product. And all this for a fraction of competitor`s price. To date, the technology has been validated at three sites which has demonstrated its robustness with positive results. There is a working platform and up to 10 paying customers already. What is missing is an advanced machine learning function and demonstration of the commercial viability of the technology in full-scale e-commerce operations. The aim of this project is to develop a detailed business plan and explore the further markets for global scalability.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PHYRON" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "PHYRON" are provided by the European Opendata Portal: CORDIS opendata.

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