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YODA

YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 YODA project word cloud

Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.

manages    39    nonetheless    optimisation    positioning    company    ambition    crystal    agent    attracting    bidding    analytics    ebitda    generating    strategies    investments    extremely    business    requiring    market    90    opportunity    device    2014    million    traffic    marketing    solution    total    permanently    benefits    fraudulent    clear    entrants    61    advertising    brokerage    see    players    countries    border    grow    conversion    internet    specialised    rate    businesses    2022    possibilities    launch    commercialise    fast    virtual    modules    complexity    smes    filters    successfully    integrate    efficient    intermediary    2020    50m    monitors    preferred    estimations    data    channels    international    120bn    agencies    overcome    tool    position    25    commercial    time    turnover    mentioned    size    17    worldwide    cross    module    channel    first    intends    roi    fees    automating    online    yoda    optimise    automatic    jot    language    revenues    213bn    big    8m    70    campaigns    excellent    efficiency    languages    advertisement    mostly   

Project "YODA" data sheet

The following table provides information about the project.

Coordinator		 JOT INTERNET MEDIA ESPAÑA SL 

Organization address
address: GENERAL RAMIREZ DE MADRID Nº8, 3ªPLANTA
city: Madrid
postcode: 28020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://yoda.jot-im.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    JOT INTERNET MEDIA ESPAÑA SL ES (Madrid) coordinator 50˙000.00

Map

 Project objective

Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.

Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.

JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.

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The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.

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