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YODA

YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 YODA project word cloud

Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.

investments    time    worldwide    automatic    million    entrants    international    brokerage    agent    clear    61    languages    strategies    positioning    data    nonetheless    module    filters    jot    50m    company    rate    first    complexity    25    tool    excellent    preferred    virtual    optimise    213bn    opportunity    yoda    countries    17    70    see    launch    ambition    position    channels    modules    border    attracting    automating    benefits    8m    90    requiring    2022    channel    analytics    successfully    possibilities    monitors    total    commercialise    extremely    efficiency    crystal    specialised    overcome    manages    internet    agencies    language    estimations    2020    intermediary    120bn    efficient    big    39    turnover    marketing    campaigns    fees    advertising    mentioned    size    solution    2014    businesses    permanently    integrate    fast    players    online    advertisement    market    generating    grow    bidding    intends    cross    revenues    conversion    mostly    ebitda    fraudulent    business    traffic    roi    optimisation    device    smes    commercial   

Project "YODA" data sheet

The following table provides information about the project.

Coordinator		 JOT INTERNET MEDIA ESPAÑA SL 

Organization address
address: GENERAL RAMIREZ DE MADRID Nº8, 3ªPLANTA
city: Madrid
postcode: 28020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://yoda.jot-im.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    JOT INTERNET MEDIA ESPAÑA SL ES (Madrid) coordinator 50˙000.00

Map

 Project objective

Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.

Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.

JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.

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The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.

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