Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.
The following table provides information about the project.
Coordinator |
JOT INTERNET MEDIA ESPAÑA SL
Organization address contact info |
Coordinator Country | Spain [ES] |
Project website | http://yoda.jot-im.com |
Total cost | 71˙429 € |
EC max contribution | 50˙000 € (70%) |
Programme |
1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument) |
Code Call | H2020-SMEINST-1-2015 |
Funding Scheme | SME-1 |
Starting year | 2015 |
Duration (year-month-day) | from 2015-09-01 to 2016-02-29 |
Take a look of project's partnership.
# | ||||
---|---|---|---|---|
1 | JOT INTERNET MEDIA ESPAÑA SL | ES (Madrid) | coordinator | 50˙000.00 |
Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.
Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.
JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.
Are you the coordinator (or a participant) of this project? Plaese send me more information about the "YODA" project.
For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.
Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.
Thanks. And then put a link of this page into your project's website.
The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.
PsstMenu allows customers to place orders directly from home or restaurant tables using only a smartphone.
Read MoreTelocate ASSIST – Development and marketing of an acoustic solution for localization and navigation of people in buildings using the smartphone
Read MoreSOFT, the first camera-based colorectal cancer screening test to detect occult blood in faeces immediately and with no lab analysis.
Read More