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YODA

YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 YODA project word cloud

Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.

17    strategies    commercial    players    attracting    launch    fast    39    bidding    optimise    advertisement    intends    company    preferred    50m    efficiency    positioning    market    nonetheless    conversion    2020    fees    2014    8m    analytics    ebitda    generating    ambition    million    module    channel    opportunity    automatic    jot    border    monitors    intermediary    25    extremely    entrants    cross    possibilities    filters    120bn    advertising    2022    manages    businesses    international    roi    90    see    solution    smes    complexity    time    tool    brokerage    estimations    campaigns    integrate    fraudulent    agencies    languages    size    specialised    excellent    total    rate    mentioned    overcome    internet    virtual    modules    online    worldwide    big    optimisation    clear    commercialise    70    data    permanently    crystal    language    successfully    61    position    efficient    first    marketing    benefits    requiring    grow    revenues    channels    countries    mostly    business    automating    traffic    yoda    agent    213bn    turnover    investments    device   

Project "YODA" data sheet

The following table provides information about the project.

Coordinator		 JOT INTERNET MEDIA ESPAÑA SL 

Organization address
address: GENERAL RAMIREZ DE MADRID Nº8, 3ªPLANTA
city: Madrid
postcode: 28020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Spain [ES]
 Project website http://yoda.jot-im.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    JOT INTERNET MEDIA ESPAÑA SL ES (Madrid) coordinator 50˙000.00

Map

 Project objective

Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.

Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.

JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.

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The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.

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