Opendata, web and dolomites

YODA

YOurDigitalAgent: First fully automated tool for the optimisation of digital advertising for drastically increasing SMEs competitiveness and online promotion

Total Cost €

0

EC-Contrib. €

0

Partnership

0

Views

0

 YODA project word cloud

Explore the words cloud of the YODA project. It provides you a very rough idea of what is the project "YODA" about.

launch    integrate    attracting    efficiency    big    module    tool    clear    opportunity    roi    intends    fast    virtual    revenues    see    2014    investments    turnover    intermediary    entrants    agent    efficient    fees    grow    advertisement    excellent    filters    61    international    campaigns    positioning    jot    complexity    time    120bn    players    requiring    data    17    modules    automating    business    90    channel    mentioned    first    internet    yoda    commercial    position    39    channels    device    70    nonetheless    language    permanently    preferred    marketing    monitors    25    automatic    crystal    brokerage    conversion    strategies    traffic    size    rate    generating    overcome    smes    commercialise    extremely    possibilities    cross    2022    estimations    advertising    businesses    border    2020    optimisation    ambition    ebitda    8m    manages    total    mostly    optimise    countries    agencies    analytics    benefits    million    solution    worldwide    fraudulent    languages    successfully    company    online    bidding    market    50m    213bn    specialised   

Project "YODA" data sheet

The following table provides information about the project.

Coordinator
JOT INTERNET MEDIA ESPAÑA SL 

Organization address
address: GENERAL RAMIREZ DE MADRID Nº8, 3ªPLANTA
city: Madrid
postcode: 28020
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://yoda.jot-im.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2015
 Duration (year-month-day) from 2015-09-01   to  2016-02-29

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    JOT INTERNET MEDIA ESPAÑA SL ES (Madrid) coordinator 50˙000.00

Map

 Project objective

Internet advertising is a fast growing market that in 2014 generated €120bn and it is expected that it will grow to €213bn in 2020. Its efficiency is attracting investments from traditional marketing channels as well as many new entrants, mostly SMEs, that see in online marketing an efficient tool to promote their businesses. Nonetheless, there are challenges to be overcome that are particularly relevant to new entrants, such as increasing complexity, fraudulent traffic, multi-channel possibilities and other aspects that make extremely complex to optimise online marketing strategies without the specialised support from advertising agencies. JOT intends to bring to the market the first low cost solution (multi-device, cross-channel, multi-language and cross-border) for automating the optimisation of online advertisement investments of SMEs. The virtual Advertisement Agent YODA will integrate automatic bidding and optimisation modules based on a big data analytics module that permanently monitors and analysis traffic data. Our ambition is to become the preferred advertising tool for SMEs not requiring any knowledge on online marketing.

Some of the main benefits that YODA will offer are: Time reduction up to 90%, Increase of 70% in ROI (conversion rate), 25% increased efficiency due to fraudulent traffic filters and reduction of intermediary fees. According to our estimations, by 2022, 5 years after commercial launch, total revenues generated by YODA will reach 50M€ and more than 8M€ in EBITDA.

JOT is one of the three largest worldwide players in internet traffic brokerage and currently manages campaigns in 61 countries and 17 languages, generating a turnover of over €39 million in 2014. Therefore, the business opportunity for JOT is crystal-clear since we are in an excellent position (technical knowledge, company size, international presence and market positioning) to successfully bring to the market, commercialise and exploit the above mentioned solution.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "YODA" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an  email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "YODA" are provided by the European Opendata Portal: CORDIS opendata.

More projects from the same programme (H2020-EU.2.1.1.;H2020-EU.2.3.1.)

SOFT (2017)

SOFT, the first camera-based colorectal cancer screening test to detect occult blood in faeces immediately and with no lab analysis.

Read More  

REALM (2015)

A disruptive method to free physicians from Hospital Information Systems by generating fault free patient diagnostic documents in real-time using natural language

Read More  

HUMEXE (2017)

HUman EXoskEleton

Read More