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Gamesmondo

A Distribution and Monetisation Ecosystem for Mobile Applications, Maximising Market Growth through Affiliation

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

Gamesmondo project word cloud

Explore the words cloud of the Gamesmondo project. It provides you a very rough idea of what is the project "Gamesmondo" about.

builds gamesmondo market overcomes exist monetisation segment annum forcing store aggregated otherwise forecast flexion distribute exceed fair enter payment android whilst fragmentation supporting network foundation spend payments versatile position hundreds industry reduce routes tools service freemium rules billion shrinking developers unreachable strategy successfully players dominated dominant remaining inequality heavily mobile combines overcrowded drive advertising channel channels google relationships lack benefiting building commercial unavailable 2017 dependency games entrants revenue multiple limited create discovery suffer 35 play trl content opens locked opportunity

Project "Gamesmondo" data sheet

The following table provides information about the project.

Coordinator	FLEXION MOBILE PLC Organization address address: 13 KENSINGTON SQUARE city: LONDON postcode: W8 5HD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	United Kingdom [UK]
Project website	http://www.gamesmondo.eu
Total cost	2˙711˙125 €
EC max contribution	1˙897˙787 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-2-2015
Funding Scheme	SME-2
Starting year	2016
Duration (year-month-day)	from 2016-05-01 to 2018-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	FLEXION MOBILE PLC FLEXION MOBILE PLC Organization address address: 13 KENSINGTON SQUARE city: LONDON postcode: W8 5HD website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	UK (LONDON)	coordinator	1˙897˙787.00

Map

Project objective

Flexion Mobile’s Gamesmondo project targets the Android segment of the mobile games market, forecast to exceed €35 billion per annum by 2017. The project, currently in TRL 6, is a major part of Flexion’s long-term strategy to build an open and fair market for Android games.

The Android operating system is open. Hundreds of potential distribution channels exist and new entrants want to get involved in games distribution. In practice Android is currently dominated by one store. This is due to Google’s dominant position and freemium games’ dependency on features provided by the distribution channel. Supporting multiple channels means developers need to create and maintain multiple builds and relationships.

In today’s market: • Developers are locked in to Google Play which is overcrowded, with limited discovery forcing them to spend heavily on advertising • Remaining distribution channels suffer due to a lack of content • Developers’ payment monetisation is limited to what Google’s payments can support • Non-Google distribution channels are effectively locked out of the market

An open market, where developers can distribute games in any channel (including Google Play) would drive overall industry growth and reduce issues for developers. Gamesmondo combines enabling technology, commercial relationships, monetisation and service management to create an aggregated network of games, distribution channels and users. This overcomes fragmentation and opens up the market without opportunity cost. Developers get routes to users otherwise unreachable. Distribution channels get access to games and revenue otherwise unavailable and new players can enter the market.

Gamesmondo will define a new set of tools, rules and methods for both developers and end users, whilst building a versatile foundation for benefiting from a growing market and successfully shrinking inequality by Google Play.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "GAMESMONDO" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "GAMESMONDO" are provided by the European Opendata Portal: CORDIS opendata.