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Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - Science Uncovered (Science Uncovered)

Teaser

Summary

To build on the experience of the previous years to aid the delivery of at least ten captivating events in five locations across the UK in 2016 and 2017;

o To tackle existing public stereotypes of researchers;
o To create greater public awareness of the role of researchers and the value of science ;
o To inspire the next generation of young researchers and demonstrate the varied roles and opportunities open to them for careers within science;
o To deliver deep public engagement with research as well as establish a greater dialogue between researchers and the wider public to further increase awareness of science and how future science benefits both European and global society;
o To increase the public understanding of and engagement with science using a range of public engagement formats and including media outlets;
o To increase both the depth and breadth of the interactions with the public as well as to increasing the diversity of topics that can be offered to the public;
o To appeal to and suit a wide range of audiences, catering for different learning styles and backgrounds;
o To generate rewarding and inspiring experiences for both members of the public and researchers at ten distinct ERN events across five locations in the UK (London, Tring, Manchester, Newcastle and Belfast) ;
o To maximise the opportunities for direct individual, face-to-face, interaction between researchers and participants
o To inspire enthusiasm in participants and fostering their long-term engagement with research, including the possibility of undertaking science careers with mobility, and inspiring enthusiasm in scientists for more extensive engagement with the public;

Work performed

\"Awareness campaign Work Package 1 - Overview of the results
o Conception production and display of promotional material (posters, programmes, flyers, postcards);
o Publication of advertising in printed press (New Scientist, Guardian, Time Out, Rex Cinema programme for Tring);
o Publication of press releases and interviews;
o Public advertising (outdoors display of posters in South Kensington, Tring, venues around Belfast and the greater Belfast area, Belfast museum, and Manchester city centre, university of Manchester campus and Manchester museum, libraries and cafÃ©s banners on the venues\' premises and outside supermarket in Tring);
o Press and specialist marketing, notably through Creative Tourist in Manchester;
o Promotion in the framework of Manchester \"\"European City of science\"\";
o Revamping constant updating and maintenance of project website;
o Inclusion of an animated Science Uncovered promotion in the Museumâ€™s onsite posters and digital displays for 1 month until the day of the event;
o Revamping, constant updating and maintenance of social network profiles, namely Facebook and Instagram;
o 1.200 views and 2.800 social engagements on Facebook and Instagram;
o Posting of banners on websites (Time Out, IFL Science, Creative Tourist);
o On-line advertising, including on Facebook and Instagram;;
o Sending of e-newsletter (London NHM, South Kensington, Tring NHM, Manchester e-news, student newsletter in Manchester, Creative Tourist, Manchester museumâ€¦);
o 1,1 million, digital impacts from display, social media, search and specialist marketing online reached 1.1 million;
o About 2, 45 million people made aware of the Researchers\' night and its objectives.

Activities during the Night Work Package 2 - Overview of the results
o Offer of the activities as planned in the Annex I B to the Grant Agreement, notably:
o Built around the theme \"\"hidden worlds\"\";
o Variety of formats designed to facilitate and encourage conversations and dialogue between researchers and the public:
o Science stations;
o Immersive events;
o Pop-up talk show;
o Storytelling and interactive talks;
o EU corner
o Active involvement of 474 researchers, of whom:
o 29 having benefitted from MSC schemes;
o 74 having benefitted From another EU support, under FP 7 or HORIZON 2020;
o 8.152 visitors having taken part in the event, distributed as follows:
o 5.789 in London;
o 498 in Tring;
o 450 in Manchester;
o 983 in Newcastle;
o 432 in Belfast.\"

Final results

Overview of the results
o Collection, analysis and processing of 287 feedbacks through online surveys and paper questionnaires;
o Main conclusions:
o Typology of visitors: 68,1 % female, 90 % without children under 16, 96,5 % living, working or studying in the United Kingdom, 51 % newcomers, 65 % having already visited the museum in the past;
o Overall positive feedback about the event (interest, activities, contacts with researchers, schedule, venues, concrete organisation): 89 % satisfied in London, 100 % in Tring, Manchester and Newcastle;
o Increased awareness of the key role of researchers and the benefits research brings to society (76 %);
o Increased interest for science: 87 % responders;
o Gain of science knowledge;
o Social importance of the events (meeting friends and family, enjoying a drinkâ€¦to be used for future marketing of events;
o Main outcomes delivered: Meeting and talking with enthusiastic and passionate scientists, and unusual access to authentic specimens from our collections