In late 2015 European Parliament adopted the revised Directive on Payment Services (or PSD2). For financial companies that meant adopting strong two-factor authentication for bank login and transaction approval. As at that time there were no solutions to solve bank needs on a...
In late 2015 European Parliament adopted the revised Directive on Payment Services (or PSD2). For financial companies that meant adopting strong two-factor authentication for bank login and transaction approval. As at that time there were no solutions to solve bank needs on a scale, professionals, who developed Latvian State ID card architecture and e-signature set a mission to come up with the most secure and convenient solution for meeting the regulatory requirements.
Goals of the Feasibility Study:
- collect feedback from financial companies in EU on how best to meet their business, security and compliance requirements;
- do pilot studies with financial companies to assess the risks and prepare USP for the solution;
- look for ways on how to scale the solution beyond finance industry.
Things done:
- extensive cold calling and cold e-mailing to banks and financial companies in EU and beyond;
- awareness generation by speaking at conferences such as Open Banking Days in London;
- networking by participating in Plug and Play Accelerator (in partnership with Santander bank) and Kickstart Accelerator in Zurich (in partnership with UBS and Credit Suisse);
- piloting solution at UBS and Credit Suisse;
- piloting product in non-financial companies - Latvian Mobile Telephone (telecommunication), Santa Monica Networks (IT) and Stradins Hospital (healthcare).
Results:
- defined USP that sets Notakey apart from the competition;
- clear sales plan: focus on employee authentication as the first step (much shorter sales cycle);
- product improvements after piloting at several companies;
- established partner network, who attracts new clients, do integration and help with support in multiple regions;
- awarded as best performing startup at Kickstart Accelerator;
- established a comprehensive roadmap for next years based on pilots.
Progress beyond the state of the art:
- Notakey has a clear value proposition about how it contributes to the EU new regulations GDPR, eIDAS and PSD2;
- Notakey allows SMEs to be more competitive as it provides identity & access management tools, which previously have been available to companies with large IT budgets;
- Notakey allows to substitute passwords with a more secure and convenient solution, thus reducing fraud risk and making the society more secure as whole.
More info: http://www.notakey.com.