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Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - CPN (Content Personalisation Network)

Teaser

Summary

Nowadays, many news consumers are overwhelmed by an explosion of content which they have access to, clearly motivating the need for assistance in finding the right content at the right time. On the other hand media companies, including news publishers, struggle to get the right content in an effective way to the right consumers: they donâ€™t have the resources nor the right scale to build and integrate effective content personalisation systems.
The objective of CPN is to provide a platform delivering a set of services allowing both large and small media companies to target the delivery of news in the right format at the right time and better contextualized to the media consumer.

Work performed

Early on, we organised design thinking workshops and co-creation sessions where we probed a selection of end users for their perception of personalisation in general and of news in particular. Then, an analysis exercise that considered the work of all ideation rounds resulted in the translation of the insights in user scenarios, technical requirements, privacy assessment and reference system architecture.
Based on state-of-the-art studies on system architecture and a testing phase, the microservices architecture was selected. A first version of the CPN Virtual Open Platform was implemented. Following the guidelines from the reference system architecture, all technical partners deployed the first version of their Technology Bricks within the CPN platform.
-Recommender, released by LiveTech
-User Modelling, released by LiveTech
-Personal Data Receipts released by DigiCat
-Relation Extractor released by Imec
-Producer\'s App released by ENG

All the services offered by the platform were exposed through the API Gateway for end user applications. To demonstrate and to pilot the offered functionalities of the platform an existing application from ATC was adapted to serve as a front-end to show the personalised news stream. Next to this wireframes were sketched-out and validated condensing functionalities requested. These wireframes will be converted to a mobile application to serve as a front-end testbed in Y2.
In regards to GDPR compliance, a version of the so-called Personal Data Receipts (PDR) were developed that will be used to comply with this regulation during the initial piloting in Y2.

In the first year different communication channels were set up (website, social media). A communication plan was established and the first communication materials were produced and published. During this period the newsletter was published along 8 different blog posts. The project was also represented on 10 different events.
In regards to exploitation we focused on updating the market study, exploitation plans and the IPR strategy.

Final results

Apart from the bricks currently implemented, a state of the art study on innovative components brought insights how news companies can distribute their content on new channels, like smart speakers and how services like content adaptation can improve the consumption pattern of the personalised news stream. One of the key innovations is the distribution framework, which seeks to incentivize different content creators to share their intellectual property and boost the trust and confidence of news publishers to access, use, edit, and re-mix that intellectual property to provide final content on the CPN platform.

The expected result for the end of the project is a platform for news publishers, for whom the services like personalisation can be integrated in their own infrastructure or who use the platform in conjunction with a reader app, so smaller news agencies can team up and deliver a joint personalised news experience. The platform is built using privacy-by design rules, giving news consumers full transparency and control over their data. The functionality provided will enable better personalisation and insights in usage patterns, allowing all media companies to better serve their audience.