Is it fresh SIGNED

Project "Is it fresh" data sheet

The following table provides information about the project.

 Partnership

Take a look of project's partnership.

Map

 Project objective

Roughly 1/3 of produced food is wasted globally. A significant amount of this waste is a result of inefficient logistics of food and perishables in general. In addition to the issue of food waste, the food industry around the globe is regularly hit by various food scandals, also often caused by improper storage or logistics. For example, cold chain is often broken in transit by transportation companies to save costs by switching off refrigeration. To overcome this issue, one requires low-cost tracking capabilities to enable all the participants along the food value chain, from manufacturers to logistic companies, retailers, and customers, to monitor the product freshness. Among the monitored parameters, there shall be not only manufacturing date and the temperature but also additional biochemical parameters providing the product's freshness status in real time. Nowadays, a product often spends most of its lifetime in transit or storage, actual monitoring during these stages is still missing though.

Is it fresh wireless sensor technology will enable affordable food freshness data on a single packaging unit scale. Every package will be able to report its freshness status for the product inside in real time. This will provide each partner in the food value chain with unique and wirelessly accessible data about product's current freshness status as well as origin and transport logs. In addition, it will give the end customer a valuable insight into the freshness status of their food products, for example, by addressing the sensors via a fridge or smart shelf. We have a contract in place with The willingness to pay is guaranteed by a contract with a major packaging company (you are using their products on a daily basis more likely than not), in which after our product is market ready, they are obliged to equip 5% of their production with freshtags – up to 10% if they want to keep us in exclusivity. This would mean up to 3 billion units of freshtags annually.