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Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - Movi Player SDK (New mobile video platform technology for interactive experiences and added-value from video distribution)

Teaser

Summary

The current mobile video playing technology is static i.e. it allows the viewer to perform very simple operations such as play, pause, stop, and seek forward or backward and the end user does not have any mean to interact with video in real time. The main reason behind this bottleneck lies in the foundations of current mobile video playing technology of android and iOS environment which is optimized for linear, static and non-interactive video playback and does not support creative consumption and live remixing of video content.
Interactive video can have limitless possibilities but the most important societal driver behind developing such a solution would be to impart better learning and educational facilities. We are witnessing a great surge in the video consumption and with the current Do-It-Yourself (DIY) trends everyone has the power to learn using video. Just think about the impact of video on E-learning if you can interact with video in real time just like you do with web content or images.
The goals of the feasibility study were to mature the value proposition of Movi player SDK and identify key requirements to be addressed in Phase 2, with focus on the cost benefit analysis of Movi player SDK and design of a solid route-to-market leveraged by a strong stakeholder network. Furthermore, the study had the aim of securing market leading large-scale trial partners and define an IPR strategy to be executed in Phase 2.

Work performed

1. Technical Feasibility Assessment: 43 beta testers engaged, product design matured, and comprehensive cost-benefit analysis completed;
2. Business Planning: a) establishment of a market entry roadmap for product deployment and scalability; b) further definition and characterization of the market positioning of Movi player SDK and c) outline of the regulatory requirements and IPR strategy.
3. Innovation Project Planning: a) design of the work plan to be implemented during the Phase to in order to overcome the identified market barriers and b) end-user agreements for Phase 2 demonstrations were secured and a wide network with stakeholders successfully established.

Final results

The feasibility study demonstrated that for app developers the Movi player SDK implementation is very favourable as compared to the existing technology in their mobile products today with conversion of passive video to active taking only few hours and without any capital investment. App developers confirmed that Movi deep insights engine to be very useful for higher monetization.