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CyreenApplication SIGNED

Connecting Ad-Impressions with Purchase. The new advanced Advertisement at the point of sales.

Total Cost €

EC-Contrib. €

Partnership

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CyreenApplication project word cloud

Explore the words cloud of the CyreenApplication project. It provides you a very rough idea of what is the project "CyreenApplication" about.

principles keep times stores marketing mid brands big demand profitability connecting solution tv run store based highlights campaign effectiveness shoppers launched market data pay digital first customers purchase ad decisions hass advertising prices insights enthusiastic grocery transactional germany managers monitored intelligent analytical connects see shopper impressions ensures respective 2018 channel 100 effect content installed

Project "CyreenApplication" data sheet

The following table provides information about the project.

Coordinator	CYREEN GMBH Organization address address: PETER-SANDER-STRASSE 41C city: MAINZ KASTEL postcode: 55252 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Germany [DE]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-12-01 to 2020-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	CYREEN GMBH CYREEN GMBH Organization address address: PETER-SANDER-STRASSE 41C city: MAINZ KASTEL postcode: 55252 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DE (MAINZ KASTEL)	coordinator	50˙000.00

Map

Project objective

Based on these principles, we developed our first marketing solution C.A.P. (Connecting Ad-Impressions with Purchase): A novel digital marketing channel installed in grocery stores. The intelligent system ensures that shoppers see relevant content during their purchase decisions. C.A.P. connects the seen content with a shopper’s transactional data, enabling unique big data analyses to measure the advertising effectiveness. After several years of development, C.A.P. was launched mid-2018 in Germany and since then, the system’s market demand (profitability), technical functionality and advertising effect hass been continuously monitored. 100% of the store managers want to keep the system. Various brands have run a campaign on C.A.P. and are enthusiastic about its impact and respective analytical insights – therefore our customers were willing to pay prices which are several times higher than average TV advertising. This highlights the importance to quickly build up reach.

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The information about "CYREENAPPLICATION" are provided by the European Opendata Portal: CORDIS opendata.