Opendata, web and dolomites

XEERPA SIGNED

The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Total Cost €

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EC-Contrib. €

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Partnership

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 XEERPA project word cloud

Explore the words cloud of the XEERPA project. It provides you a very rough idea of what is the project "XEERPA" about.

cutting    marketing    gain    solution    big    channel    360    basis    processed    edge    commece    visibility    clients    times    030    predictive    companies    global    international    multiply    frustrating    countries    latin    market    accelerate    view    sources    journeys    transactional    asia    spent    machine    thanks    exponential    ingested    ml    innovation    seamlessly    2024    ucp    17    2012    uk    usa    points    sales    eur    software    time    america    party    jobs    intelligence    ai    gaining    touch    local    cognitive    24    commerce    ibm    crm    surpassing    cx    later    amounts    spain    experiences    algorithms    generation    money    founded    spending    cross    create    consultancy    variety    42    saas    approximately    full    delays    optimizing    deg    nearly    billion    class    idc    penetration    expansion    aggregates    personalization    bottlenecks    learning    xeerpa    powered    first    latam    digital    months    2022    analytics    data    analysed    million    infrastructure    external    estimate    13    integrators    web    investment    markets    social    technologies    77    salesforce    mobile    customer    758    minimizing    exponentially   

Project "XEERPA" data sheet

The following table provides information about the project.

Coordinator
XEERPA MARKETING SOLUTIONS SL 

Organization address
address: CALLE ALBARRACIN 58
city: MADRID
postcode: 28037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    XEERPA MARKETING SOLUTIONS SL ES (MADRID) coordinator 50˙000.00

Map

 Project objective

Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis. The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022. XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs.

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The information about "XEERPA" are provided by the European Opendata Portal: CORDIS opendata.

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