Opendata, web and dolomites

XEERPA SIGNED

The Nº1 Social Media Profiling Solution: understanding customer preferences through their activity in social media

Total Cost €

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EC-Contrib. €

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Partnership

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 XEERPA project word cloud

Explore the words cloud of the XEERPA project. It provides you a very rough idea of what is the project "XEERPA" about.

intelligence    758    ucp    salesforce    2012    party    13    variety    founded    times    view    bottlenecks    generation    asia    latam    cutting    powered    experiences    approximately    software    commece    ingested    predictive    optimizing    customer    later    integrators    market    personalization    exponentially    touch    create    learning    analytics    uk    technologies    amounts    77    latin    solution    global    million    2022    gain    spending    basis    delays    surpassing    thanks    usa    infrastructure    processed    clients    billion    commerce    data    international    spent    eur    months    transactional    external    local    idc    class    saas    analysed    deg    edge    penetration    visibility    17    innovation    sources    points    countries    42    channel    investment    ml    algorithms    expansion    gaining    seamlessly    big    exponential    030    ibm    xeerpa    accelerate    mobile    spain    social    journeys    markets    jobs    cx    360    money    web    cognitive    crm    multiply    companies    aggregates    frustrating    america    cross    estimate    marketing    ai    consultancy    24    nearly    2024    full    machine    time    digital    first    minimizing    sales   

Project "XEERPA" data sheet

The following table provides information about the project.

Coordinator
XEERPA MARKETING SOLUTIONS SL 

Organization address
address: CALLE ALBARRACIN 58
city: MADRID
postcode: 28037
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-04-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    XEERPA MARKETING SOLUTIONS SL ES (MADRID) coordinator 50˙000.00

Map

 Project objective

Marketing has become exponentially more complex. Large amounts of data from a variety of digital and third-party sources must be ingested, processed, and analysed seamlessly without frustrating delays and bottlenecks. Creating a 360° customer view is a crucial first step to effective cross-channel targeting and personalization. Companies need to gain full visibility over their customer’s journeys and experiences, while minimizing time and money spent on traditional CX data analysis. The technical challenge of creating a UCP is optimizing IT infrastructure for real-time personalization. This is where cognitive technologies, machine learning and predictive analytics will define the next generation of e-commerce software. According to IDC, global spending on cognitive systems and AI powered analytics will reach nearly $77.6 billion in 2022. XEERPA is a new class of Cognitive Marketing Intelligence for Big Data powered by AI and ML algorithms. XEERPA is a SaaS marketing solution that aggregates real-time data across all customer touch points (social, mobile, web), transactional data (CRM, e-commece) and third-party data (external sources), to create a 360° view of each customer. WHO WE ARE: XEERPA was founded in 2012 and only 7 years later is considered one of the cutting-edge marketing technologies emerging in Spain. XEERPA has a high market penetration in Spain and is already gaining clients in LATAM, thanks to key partnerships with IBM, Salesforce, IT integrators, marketing consultancy companies and local partners. Phase 1 will accelerate the basis for an exponential international expansion in leading countries, such as USA, UK and EU, as well as emerging markets in Latin America and Asia. We estimate the necessary investment of approximately €758,030, to scale of innovation into the international market in less than 24 months. We expect to multiply our sales by 17 times by 2024, surpassing EUR 13 million, and creating 42 new jobs.

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The information about "XEERPA" are provided by the European Opendata Portal: CORDIS opendata.

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