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Motionlab SIGNED

Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Total Cost €

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EC-Contrib. €

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Partnership

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 Motionlab project word cloud

Explore the words cloud of the Motionlab project. It provides you a very rough idea of what is the project "Motionlab" about.

deployment    productions    organization    ipr    broad    innovation    customer    startup    business    mode    videos    scaling    vision    win    personalized    video    b2b2b    limited    validation    internationalization    expansion    gdpr    tool    easily    player    generate    optimize    engage    chain    belongs    strategic    north    individually    sales    customers    service    platform    regulatory    independent    american    search    creation    model    cloud    revenues    designed    speak    2023    opens    market    videopersonalization    annual    trl    motionlab    dependent    advertising    feasibility    productivity    plan    brands    fast    us    2022    enter    markets    solutions    million    save    money    expensive    companies    ways    effectivity    vendors    small    turnover    communication    global    create    accelerator    46    services    individual    multilevel    generating    funding    commercialization    eic    software    traditional    powerful    eur    agencies    update    transformation    efficiency    oriented    retain    company    billion    52    marketing    relationships    self    volume    losing    check    segments    options    compliant    strategy    valued    digital   

Project "Motionlab" data sheet

The following table provides information about the project.

Coordinator
MOTIONLAB SRO 

Organization address
address: DROBNEHO 296/20
city: BRNO
postcode: 602 00
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Czech Republic [CZ]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOTIONLAB SRO CZ (BRNO) coordinator 50˙000.00

Map

 Project objective

Traditional marketing communication is losing its effectivity and companies search for new ways how to engage, win or retain their digital customers to generate better revenues and to optimize marketing costs. Personalized video as a marketing tool is a key. Motionlab is a unique complex cloud-based and GDPR compliant video platform for self-service creation of personalized videos 1. in high volume and 2. in individual mode. Our aim is to help digital and marketing agencies or productions to create better relationships with brands, to speak individually with their digital customers, to increase productivity and efficiency of sales, marketing or customer services, to improve end customer experience and to save money. Motionlab is designed for an independent use by customers on a fast-growing video advertising market, valued of US$52.0 billion by 2023. Motionlab opens the access to videopersonalization for every customer: even small video production agencies can have the powerful tool, no need to be dependent on expensive vendors or their limited solutions. With Software as a Service business model Motionlab can easily enter into new segments and markets. Our vision is to create the multilevel B2B2B business chain to support our expansion. The aim of this project that belongs to the TRL 6 is to develop marketing and deployment process and organization to support internationalization of Motionlab. The feasibility study is focused on assessment of “go-to-market” options, IPR & Regulatory Strategy validation and business plan update. Motionlab project aims at generating annual turnover of 46 million EUR by the end of 2022. The project is of strategic importance for growth and transformation of the company from an innovation-driven startup, to a market-oriented global player. The aim of the Phase 1 project is so to check the feasibility of scaling-up the Motionlab for a broad commercialization on the European and North American markets, e.g. by the EIC Accelerator funding

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The information about "MOTIONLAB" are provided by the European Opendata Portal: CORDIS opendata.

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