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Motionlab SIGNED

Motionlab: Data driven SaaS platform that made the complex video-personalization accessible and easy

Total Cost €

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EC-Contrib. €

0

Partnership

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 Motionlab project word cloud

Explore the words cloud of the Motionlab project. It provides you a very rough idea of what is the project "Motionlab" about.

transformation    innovation    opens    scaling    traditional    cloud    model    win    chain    productivity    services    individual    mode    ipr    accelerator    american    money    generate    software    north    agencies    relationships    optimize    business    search    52    options    powerful    plan    commercialization    annual    save    segments    easily    validation    retain    small    personalized    2022    gdpr    player    speak    solutions    2023    videopersonalization    b2b2b    billion    eic    customer    trl    enter    volume    sales    independent    effectivity    tool    broad    turnover    service    compliant    communication    brands    internationalization    limited    videos    creation    valued    expansion    strategic    ways    motionlab    strategy    vendors    company    us    productions    funding    individually    update    dependent    advertising    multilevel    deployment    losing    startup    feasibility    belongs    create    eur    engage    regulatory    global    efficiency    self    46    video    marketing    oriented    vision    check    platform    digital    fast    generating    companies    million    markets    customers    expensive    organization    revenues    designed    market   

Project "Motionlab" data sheet

The following table provides information about the project.

Coordinator
MOTIONLAB SRO 

Organization address
address: DROBNEHO 296/20
city: BRNO
postcode: 602 00
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Czech Republic [CZ]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-12-01   to  2020-05-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MOTIONLAB SRO CZ (BRNO) coordinator 50˙000.00

Map

 Project objective

Traditional marketing communication is losing its effectivity and companies search for new ways how to engage, win or retain their digital customers to generate better revenues and to optimize marketing costs. Personalized video as a marketing tool is a key. Motionlab is a unique complex cloud-based and GDPR compliant video platform for self-service creation of personalized videos 1. in high volume and 2. in individual mode. Our aim is to help digital and marketing agencies or productions to create better relationships with brands, to speak individually with their digital customers, to increase productivity and efficiency of sales, marketing or customer services, to improve end customer experience and to save money. Motionlab is designed for an independent use by customers on a fast-growing video advertising market, valued of US$52.0 billion by 2023. Motionlab opens the access to videopersonalization for every customer: even small video production agencies can have the powerful tool, no need to be dependent on expensive vendors or their limited solutions. With Software as a Service business model Motionlab can easily enter into new segments and markets. Our vision is to create the multilevel B2B2B business chain to support our expansion. The aim of this project that belongs to the TRL 6 is to develop marketing and deployment process and organization to support internationalization of Motionlab. The feasibility study is focused on assessment of “go-to-market” options, IPR & Regulatory Strategy validation and business plan update. Motionlab project aims at generating annual turnover of 46 million EUR by the end of 2022. The project is of strategic importance for growth and transformation of the company from an innovation-driven startup, to a market-oriented global player. The aim of the Phase 1 project is so to check the feasibility of scaling-up the Motionlab for a broad commercialization on the European and North American markets, e.g. by the EIC Accelerator funding

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The information about "MOTIONLAB" are provided by the European Opendata Portal: CORDIS opendata.

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