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TAPPXSSAI SIGNED

Development of a system for automatic ad insertion into on-demand streaming video to provide new monetization mechanisms to the media industry

Total Cost €

EC-Contrib. €

Partnership

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TAPPXSSAI project word cloud

Explore the words cloud of the TAPPXSSAI project. It provides you a very rough idea of what is the project "TAPPXSSAI" about.

streaming 400 disruptive metadata monthly original create video time content artificial moment select magnitude advertisement industry optimal online media viewer insert insertion creation ad transition big tappx intelligence series monetise advertising tv requests handling cpm broadcasting functional mobile volume platform server billion handle data

Project "TAPPXSSAI" data sheet

The following table provides information about the project.

Coordinator	TAPPCELERATOR MEDIA SL Organization address address: AVDA. HERMANOS BOU 11, 4 city: CASTELLON postcode: 12003 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-12-01 to 2020-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	TAPPCELERATOR MEDIA SL TAPPCELERATOR MEDIA SL Organization address address: AVDA. HERMANOS BOU 11, 4 city: CASTELLON postcode: 12003 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (CASTELLON)	coordinator	50˙000.00

Map

Project objective

The objective of the project is the creation of a Server Side Ad Insertion system for the media industry able to handle and insert Advertising content into streaming video. The system is based on an artificial intelligence able to analyse the original video content to create a series of metadata that allows the system to select the optimal Advertisement, as well as the optimal insertion moment, creating a targeted non-disruptive viewer experience.

The transition of the media industry from traditional TV broadcasting to online content streaming requires this kind of new advertising insertion technology to allow the media industry to monetise the new type of content in the future.

TAPPX's mobile advertising platform is currently handling over 400 Billion monthly requests for CPM advertising in mobile applications. The proposed development would handle a video advertising volume of a similar order of magnitude, which requires the development of methods for handling big data in a robust and functional system in real time.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "TAPPXSSAI" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "TAPPXSSAI" are provided by the European Opendata Portal: CORDIS opendata.