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PRIME

PRIME (Push Relevantly to Increase Mobile Engagement)

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

PRIME project word cloud

Explore the words cloud of the PRIME project. It provides you a very rough idea of what is the project "PRIME" about.

council smartphones retention mobile matching either data technological accordingly push 2013 anticipates billion 10 benefits frustration analyzing send satisfaction variety notification near document models decreased grown revenues 21 learning t turn time pattern owners 36 prime rapid refer 62 human tak rates international context machine tablets interaction service gathering algorithms de customer relevantly anticipate globally pave equal details insights became tool create sent active messaging mining cloud carelessly initial leap sensory scientific communication engagement sending turkey tremendously published smartphone facto enhanced model forecasts home done tablet demonstrated dynamic 26 sms computer uuml patterns 2018 proliferation big notifications immediately 2014

Project "PRIME" data sheet

The following table provides information about the project.

Coordinator	DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. Organization address address: ESKI LONDRA ASF. CAD. KULUCKA MERK. B1 BLOK APT 15 1B/403 city: ESENLER postcode: 34710 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Turkey [TR]
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2014
Duration (year-month-day)	from 2014-10-01 to 2015-03-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. Organization address address: ESKI LONDRA ASF. CAD. KULUCKA MERK. B1 BLOK APT 15 1B/403 city: ESENLER postcode: 34710 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	TR (ESENLER)	coordinator	50˙000.00

Map

Project objective

'The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications. Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users. However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention.

PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create the next leap in push messaging by gathering various sensory information from mobile devices analyzing big data and providing real-time insights by using machine learning, data mining and home grown pattern matching algorithms. PRIME will anticipate mobile users’ context, and forecasts their needs from previous usage patterns and dynamic models. PRIME will either send relevant push notification immediately or refer it for a more relevant time in the near future.

PRIME anticipates the “prime time” of mobile user and send push notifications accordingly. The dynamic model of PRIME is expected to increase open rates of push notifications among smartphone and tablet users tremendously. PRIME has both benefits to mobile users and mobile application owners. Sending push notifications relevantly increases customer retention due to mobile user satisfaction and increases mobile engagement which in turn increases mobile revenues.

The initial research for PRIME has been done by DONE A.S. and funded by TÜBÄ°TAK (Scientific and Technological Research Council of Turkey). The research findings, which are also published in 'Human Computer Interaction International' 2013 and 2014, demonstrated a 36% user engagement increase and 21% increase in the number of active users. These demonstrated results equal to an impact of 26.62 billion EURO in 2018 globally, whose details are given in the proposal document.'

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The information about "PRIME" are provided by the European Opendata Portal: CORDIS opendata.