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PRIME

PRIME (Push Relevantly to Increase Mobile Engagement)

Total Cost €

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EC-Contrib. €

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Partnership

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 PRIME project word cloud

Explore the words cloud of the PRIME project. It provides you a very rough idea of what is the project "PRIME" about.

2013    create    mining    21    proliferation    messaging    tool    pave    gathering    equal    sending    home    details       push    active    interaction    leap    26    retention    tak    communication    satisfaction    sent    learning    models    anticipate    variety    grown    model    smartphones    algorithms    customer    billion    tablets    either    de    engagement    accordingly    turkey    human    context    forecasts    mobile    prime    immediately    turn    cloud    decreased    data    computer    sensory    insights    document    facto    council    relevantly    near    became    patterns    sms    initial    published    10    tablet    big    demonstrated    anticipates    frustration    international    analyzing    machine    pattern    dynamic    scientific    revenues    2018    send    rates    rapid    notifications    owners    globally    matching    carelessly    time    smartphone    technological    36    62    enhanced    benefits    done    refer    2014    tremendously    notification    uuml    service   

Project "PRIME" data sheet

The following table provides information about the project.

Coordinator
DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. 

Organization address
address: ESKI LONDRA ASF. CAD. KULUCKA MERK. B1 BLOK APT 15 1B/403
city: ESENLER
postcode: 34710
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Turkey [TR]
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2014
 Funding Scheme SME-1
 Starting year 2014
 Duration (year-month-day) from 2014-10-01   to  2015-03-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    DONE ILETISIM BILGI SISTEMLERI VE YAY. SAN. VE TIC. A.S. TR (ESENLER) coordinator 50˙000.00

Map

 Project objective

'The rapid growth of smartphones and tablets pave the way for proliferation of a variety of mobile applications. Push notifications, which provide enhanced communication when compared to SMS, became the de facto messaging tool between application owners and mobile users. However, push notifications are still sent carelessly which results user frustration, low open rates (10%) and decreased user retention.

PRIME (Push Relevantly to Increase Mobile Engagement) is cloud service which aims to create the next leap in push messaging by gathering various sensory information from mobile devices analyzing big data and providing real-time insights by using machine learning, data mining and home grown pattern matching algorithms. PRIME will anticipate mobile users’ context, and forecasts their needs from previous usage patterns and dynamic models. PRIME will either send relevant push notification immediately or refer it for a more relevant time in the near future.

PRIME anticipates the “prime time” of mobile user and send push notifications accordingly. The dynamic model of PRIME is expected to increase open rates of push notifications among smartphone and tablet users tremendously. PRIME has both benefits to mobile users and mobile application owners. Sending push notifications relevantly increases customer retention due to mobile user satisfaction and increases mobile engagement which in turn increases mobile revenues.

The initial research for PRIME has been done by DONE A.S. and funded by TÜBİTAK (Scientific and Technological Research Council of Turkey). The research findings, which are also published in 'Human Computer Interaction International' 2013 and 2014, demonstrated a 36% user engagement increase and 21% increase in the number of active users. These demonstrated results equal to an impact of 26.62 billion EURO in 2018 globally, whose details are given in the proposal document.'

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The information about "PRIME" are provided by the European Opendata Portal: CORDIS opendata.

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