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BDuSSCR

BIG DATA using SECOND SCREEN AND CONTENT RECOGNITION (BDuSSCR)

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

BDuSSCR project word cloud

Explore the words cloud of the BDuSSCR project. It provides you a very rough idea of what is the project "BDuSSCR" about.

stronger oriented applies customized consolidation embedding agencies speaking install services personalized innovative time ad bmt audience core expansion feasibility helps solution agents international spanish behavior interactive player watching tools company acute demand bridge world nor advertisers tired leader strategies engagement broadcasters incorporate recognition acr big business televisa platform proved producers mediatech broadcasting deployment audiences marketplace operate content data thinking it contents viewers players poor patented radio provides automatic cloud quality measurable global broadcast start tv

Project "BDuSSCR" data sheet

The following table provides information about the project.

Coordinator	BRIDGE MEDIATECH SL Organization address address: CALLE ANTONIO FAILDE GAGO 15 A PLANTA 4 city: OURENSE postcode: 32004 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://mashplatform.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-05-01 to 2015-10-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	BRIDGE MEDIATECH SL BRIDGE MEDIATECH SL Organization address address: CALLE ANTONIO FAILDE GAGO 15 A PLANTA 4 city: OURENSE postcode: 32004 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (OURENSE)	coordinator	50˙000.00

Map

Project objective

TV Viewers demand a personalized and richer experience while watching TV. Broadcast TV and producers try to develop interactive products to build a stronger engagement with their audiences. Advertisers are tired of ad strategies that are not measurable nor resultsâ€oriented. Most of the broadcasting agents (TV/radio broadcasters, content producers, advertisers and their agencies) have poor information about the current behavior of their audiences. To improve the quality of such information they need to incorporate, on a personalized way, Big Data tools that help develop new strategies into their business activities.

Bridge Mediatech, S.L. (from now on BMT), a Spanish technology company, has developed a Cloud-based Platform embedding its patented Automatic Content Recognition (ACR) technology in order to provide a richer experience to the audience. It also provides the broadcasting players with an easy to “install and operate” Big Data Platform to improve the engagement with their audience. It helps getting to know them better and it allows to offer customized contents tailored to their needs product and services.

After having proved the core of the technology in the world´s largest Spanish speaking broadcasting player like Televisa, it´s time to start thinking about large scale solution deployment and international expansion. For that reason BMT applies to this call to develop the Feasibility study needed to accomplish the technology consolidation and large scale deployment which will let BMT become the global leader in this emerging and innovative marketplace

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "BDUSSCR" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "BDUSSCR" are provided by the European Opendata Portal: CORDIS opendata.