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OCTOLY

Next Generation Advertising: Social Video Software Connecting Brands and Content Creators

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

OCTOLY project word cloud

Explore the words cloud of the OCTOLY project. It provides you a very rough idea of what is the project "OCTOLY" about.

blizzard capitalise entrepreneurs 360 content full successful brands company talk media successfully young internet influential businesses market specifications branding gain synergy octoly tv channels watch youtube social youtubers independent official conduct brand solution turning suite audiences companies video flagship initial gaming commercial regain types deg creators analysing final create subsidies meets strategy oreal agenda pilot opportunity envisaged talent tested capture version leadership software feasibility advertising emergence digital turn consumers conceptual

Project "OCTOLY" data sheet

The following table provides information about the project.

Coordinator	VIDEOAGENCY SAS Organization address address: 23 rue de Saint Petersbourg city: Paris postcode: 75008 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	France [FR]
Project website	https://www.octoly.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2015
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-07-01 to 2015-12-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	VIDEOAGENCY SAS VIDEOAGENCY SAS Organization address address: 23 rue de Saint Petersbourg city: Paris postcode: 75008 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	FR (Paris)	coordinator	50˙000.00

Map

Project objective

In a market where young consumers watch YouTube more than TV, brands have no effective way of analysing and improving the impact of video advertising on social media. What’s more, independent content creators on YouTube capture greater audiences than “official” brand channels – yet companies have no easy way of working with these influential creators who talk about their brand. In turn, successful “YouTubers” have no way of turning their talent into a concrete commercial opportunity.

Octoly aims to develop a 360° software suite that enables businesses to regain control of their brands on YouTube, analyse the impact of their branding strategy and create synergy with YouTube's independent content creators. An initial version of Octoly’s brand management software for Social Video is already being pilot tested by all of L’Oreal’s European subsidies and the leading US gaming company Blizzard. The aim of the feasibility study is to identify the full technical specifications for the envisaged final product and to conduct a detailed market study on the needs of brands and independent YouTubers.

The project meets specific objectives identified by the Commission as part of the flagship Digital Agenda, namely the need for European businesses to successfully capitalise on the potential of internet-based content and the emergence of new types of entrepreneurs through social media

As the only European solution of its kind, Octoly aims to rapidly gain market leadership in this market via a unique conceptual and technical approach.

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "OCTOLY" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "OCTOLY" are provided by the European Opendata Portal: CORDIS opendata.