Report
Teaser, summary, work performed and final results
Periodic Reporting for period 1 - SEEMORE (NON-DISTRACTIVE ASSISTIVE AUGMENTED REALITY SOLUTION FOR INCREASED SAFETY OF MOTORCYCLISTS)
Teaser
The main objective of the project is to build an AR HUD solution for motorcyclists, which will be safe and easy to use – the Seemore component. The safety requirement is the most prominent one. Seemore believes that the only way to make it possible is to make the solution...
Summary
The main objective of the project is to build an AR HUD solution for motorcyclists, which will be safe and easy to use – the Seemore component.
The safety requirement is the most prominent one. Seemore believes that the only way to make it possible is to make the solution built into helmets.
Augmented Reality becomes more and more popular every year. HUD solutions which are now commonly used in cars are currently entering motorcycle world. Seemore wants to be a part of that process.
What’s more, Seemore would like to put more pressure on safety awareness.
The main purpose of the phase 1 project was to find out about the commercial potential of the helmet HUD solution and perform the feasibility study both from the market and technology perspective.
The results that were achieved are very promising. There is a place on the market for such solutions, and most importantly current technological advancements by Seemore and available on the market combined allow for the solution to be developed.
Seemore and its partnering helmet manufacturers will pursue this solution in the near future.
Work performed
Seemore managed to build few prototypes of the Seemore component so far. The most advanced one has been presented to helmet manufacturers and based on that letters of interest have been issued for Seemore.
Seemore is currently working on the final version of the component based on feedback from the polls performed as a result of this report, and the feedback from helmet dealers whom Seemore founders managed to meet during fairs.
Results of the report can be summed up into technical and commercial objectives for Seemore. Technical objectives include development of company’s own electronic module (works are in progress), development of software,
including features to map the environment, and testing, while commercial objectives are to prepare promotional B2C materials, company’s brand and communication policy with end users in order to
help helmet manufacturers reach their customers with the product, participation in fairs, successful first rollout, and acquisition of new customers.
Final results
Seemore’s intention is to build a product in cooperation with helmet manufacturers that will bring augmented reality (AR) to the motorcycle world. The Seemore component should not be seen only as a fancy toy to be played with, but rather a platform that can be used by motorcyclists to solve their problems, and at the same time keep, if not increase, safety of the ride.
Safety of the ride is of utmost importance for Seemore. There are few factors that play role here.
First, the Seemore component is installed inside helmets and as such requires certification along with the helmet itself.
The component is installed at the factory, during assembly of the helmet, which eliminates risks related to invalid installation, which in turn might degrade safety.
The use of HUD decreases reaction times of motorcyclists during ride. There is no need to look at motorcycle\'s speedometer, for example, or at navigation application on phone attached to the motorcycle – all that information is presented by the Seemore component.
Features extending motorcyclist awareness also increase safety by warning the biker of other vehicles present in the blind spots.
All this is just the beginning of what could be implemented to make the ride safer.
Introduction of the solution on the motorcycle market creates a great opportunity for Seemore on other markets. During the works on the component we\'ve started business talks with a company based in Poland
offering sapper and professional diver services like clearing waterways and other areas from old bombs and other dangerous objects. HUD and AR can be used to increase visibility and orientation of a sapper in the field,
where precision and very important.
Other potential uses of this technology are in the building construction, geodesy, security, military, etc.
Website & more info
More info: http://www.seemore.pl.