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Report

Teaser, summary, work performed and final results

Periodic Reporting for period 1 - ReFocuS 2.0 (Road to Friday of Science 2.0)

Teaser

Summary

The aim of Road to Friday of Science (ReFocuS 2.0) project is to refocus and promote the value of cultural heritage and natural resources to society and highlight the important role that communities play in preserving and managing their cultural heritage and natural environment. The potential that cultural heritage offers is enormous, and beneficial to everyone. The contemporary society faces many challenges and people forget to pay special care to their cultural and natural heritage. Following the EU and UNESCO tendencies and guidelines which recognize the importance of cultural and natural heritage as an indicator and facilitator of the social development, as well as a promoter of human rights and democracy, we refocus public attention to synergy of education, cultural and natural heritage, and sustainable development. The other aim of the project is to pay more attention to: academics to share their knowledge and work with broader public and this way to provide effective heritage education, young people to keep the national treasures and protect national heritage, and general audience to be aware of cultural diversity as a fundamental component of sustainable development.

Successes rate was concluded based on the estimation that 3 million people have been made aware of European Researchers\' Night and its objectives in Serbia, as well as more than 66.000 estimated visitors.

The project reached its objectives and proved to be successful. Reached objectives are:
o To pay attention to interdisciplinary and multidisciplinary nature of modern research,
o To highlight the impact and relevance of research and researchers in local as well as in the global level,
o To encourage scientists and researchers to share their knowledge and work with the broader public,
o To mobilize both researchers and general audiences to connect with the Nights,
o To provide an opportunity to bring research to uncommon places to produce a high-quality set of activities,
o To develop and foster a positive attitude towards cultural heritage and diversity,
o To promote national as well as European cultural and natural heritage,
o To learn how the international community works together to save our common heritage,
o To find out how to overcome social inequalities based on cultural backgrounds.

Work performed

o Organization of a joint press conference with the other Serbian EU-funded project (September 4th), (display of programme in each city, highlighting of the date and national
coverage of the event), attended by journalists and general public;
o Organization of local press conferences (Belgrade, September 20th; NiÅ¡, September 24th; Kragujevac, September 25th - presentation of the detailed program in each of
twelve cities and towns covered by REFOCUS 2.0);
o Direct mailing to about 530 schools;

o Pre-events:

o Open day visits to the Faculty of Sciences and Mathematics - NiÅ¡ during May, attended by 268 school kids (guided tours around faculty on every Wednesday in May);
o â€œBig Science Showâ€ in BIG Fashion Centre in Belgrade on September 22nd and it included interactive experiments and demonstrations during 45 minutes in five cycles;
o Direct street marketing, similar to the Shopping mall Lab, during the weekend prior to the event in the pedestrian zones of city centres involving direct interaction of
researchers with passers-by;
o Setting up of a promotional booth in a pedestrian zone in each city and town (entire day of the event);
o Activities during researcherâ€™s Night week (from Monday September 24th till Thursday September 27th) in 11 Science clubs;
o Estimated 3 million people in Serbia made aware of the European Researchers\' Night and its objectives.

o Offer of the activities as described in the Annex I Part B to the Grant Agreement, namely:
o 13 different types of activities of which:
o 31 hands-on experiments,
o 40 demos,
o 25 exhibitions,
o 56 workshops,
o 5 science shows,
o 14 quizzes,
o 7 games,
o 3 competitions,
o 3 theatres,
o 4 concerts,
o 2 guided tours,
o 11 Informal talks with researchers,
o 12 lectures,
o 13 European corners (Belgrade - 2, other cities - 1);
o Saturday, September 29th: KnjaÅ¾evac

o Activities addressing the audience aged 3 and above, except for quiz, guided tours and Informal talks with researchers;
o Active involvement of about 600 researchers, of whom 4 having benefitted from Horizon 2020 funding scheme:
o Dr. Milan DragiÄ‡eviÄ‡
o Dr. Milica BogdanoviÄ‡
o Dr. Jovana PetroviÄ‡
o Marija SmiljkoviÄ‡
all involved in the H2020 project: â€œChicory as a multipurpose crop for dietary fibre and medicinal terpenesâ€, Project ID: 760891;
o Approximately 66.300 of attendees in total:
o 25.000 in Belgrade;
o 8.000 in NiÅ¡;
o 9.000 in Kragujevac;
o 1.500 in InÄ‘ija;
o 3.000 Smederevo;
o 800 Ranovac;
o 4.000 KruÅ¡evac;
o 4.000 ÄŒaÄak;
o 3.500 UÅ¾ice;
o 1.500 KnjaÅ¾evac;
o 3.500 Leskovac;
o 2.500 Novi Pazar.

Final results

o Collection and processing of 3102 feedbacks, namely correctly filled-in questionnaires
o Typology of visitors during the events: 57 % female, 43 % male, education (preschool 2.7 %, elementary school 61.2 %, high school 19.6 %, higher education 5.8 %), personal
acquaintance with a researcher (no 59 %, yes 41 %), showing no significant change compared to previous years despite a theme\'s change;
o Knowledge about the event: schools 49.8 %, friends, 13.6 %, Facebook page and other social networks 15.1 %, family 9.3 %, media (advertisements) and website 31.6 %, passers-
by 15 %, showing no substantial difference with results observed during previous years;
o Overall positive feedback about the events: activities, contacts with researchers, venues and locations, concrete organization and scheduling);
o Activities seen as fully comprehensible for 90.3 % of visitors;
o Social networks:
o Facebook page: 7.985 fans, in the last 28 days 525 new ones;
o Twitter: 335 followers;
o Instagram: 473 followers, 157 new ones;
o 87.386 interactions on Facebook with the highest reach of 43.852 interactions which was achieved at 26th September.
o Publication of 252 articles on 90 different web portals and 68 articles in 34 different newspapers;
o 6 press releases officially distributed to media, followed by individual features about European Researcherâ€™s Night and researchers;
o About 3 million people, via both media and social networks, made aware of the European Researchers\' Night and its objectives;
o Setting up of partnerships with 22 media; 10 advertisements in 10 different newspapers, radio jingle on 8 different radio stations (ca. 500 broadcastings);
o Production, distribution, and display of promotional material (16.000 booklets including the programmes and a map of the activities, banners on 11 internet portals, 10 billboards
on different locations city centres, 20 posters and 5 posters on LCD screen on 7 city busses and 8 trolleybuses;