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MyKite

Fly with Big Data

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 MyKite project word cloud

Explore the words cloud of the MyKite project. It provides you a very rough idea of what is the project "MyKite" about.

fee    commercialisation    successfully    monthly    first    possibility    whenever    capability    offers    approachable    integrating    learning    initially    visually    read    speed    choose    collect    nowadays    demonstrating    store    algorithms    ip    unequal    media    monitoring    curve    distance    boys    unskilled    elaborate    potentially    video    almost    insights    audience    heterogeneous    revenue    american    falling    game    social    big    few    competition    vision    summarising    requirement    850k    dashboard    predictive    expert    themselves    adapt    markets    scott    24    robinson    shorten    market    storytelling    widgets    data    smes    people    gain    stated    reducing    north    education    sharepoint    engaging    bi    mykite    probability    visual    team    observatories    explore    companies    understand    interpret    story    ca    create    eur    italian    specialised    16m    estimate    protection    competitive    everyone    whatever    2022    ahead    services    pay    horrendous    stream    analytics    strategies    videos    months    complete    web    readiness    anyone    lot   

Project "MyKite" data sheet

The following table provides information about the project.

Coordinator		 MAXFONE SRL 

Organization address
address: LUNGADIGE GALTAROSSA 21
city: VERONA
postcode: 37133
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Italy [IT]
 Project website http://maxfone.it/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2019-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAXFONE SRL IT (VERONA) coordinator 50˙000.00

Map

 Project objective

'Nowadays, everyone has access to big data, but just a few are able to collect, store, elaborate and interpret them. Indeed, 'you almost have to get a complete education in analytics to choose your first monitoring package. A lot of organisations want to get into the game and make themselves competitive with the big boys. But the learning curve is horrendous', Scott Robinson, SharePoint and BI expert, stated. MyKite aim to shorten the distance between media big data (social media and web) analytics and SMEs as well as unskilled people, so reducing the probability to face unequal access to big data with big companies leading the market and non-specialised audience falling behind. It offers the possibility to gain insights on sector observatories through a user-friendly dashboard, with easy-to-read widgets and engaging videos, visually summarising the main findings as a story. Moreover, people may have whatever sector insights and whenever they want for a very competitive monthly fee. Finally, the product can potentially create a new stream of services of market trends video-storytelling approachable by anyone. So, to go ahead of competition, we need to speed-up our development and commercialisation. Through this Phase 1 we want to explore different commercialisation and IP protection strategies and identify key partners for a consortium. At Phase 2, we aim to successfully bring MyKite to the market by integrating the predictive and visual analytics algorithms and the video storytelling feature. We estimate a duration of 24 months and a funding requirement of ca. 850k EUR to reach a revenue of €16M in 2022. Based on our market studies, we will initially focus on the Italian, European and North American markets, demonstrating a higher readiness to pay. The capability and vision of the heterogeneous team to adapt to the new market challenges and to understand SMEs needs, and its knowledge in social media and web analytics are key features for the product success. '

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The information about "MYKITE" are provided by the European Opendata Portal: CORDIS opendata.

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