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MyKite

Fly with Big Data

Total Cost €

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EC-Contrib. €

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Partnership

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 Outcomes and results

 MyKite project word cloud

Explore the words cloud of the MyKite project. It provides you a very rough idea of what is the project "MyKite" about.

unskilled    companies    approachable    2022    speed    social    first    explore    commercialisation    services    vision    complete    collect    interpret    dashboard    bi    nowadays    web    story    850k    observatories    everyone    whenever    adapt    widgets    fee    stated    scott    reducing    estimate    successfully    curve    insights    big    themselves    monthly    unequal    competition    potentially    team    engaging    gain    create    summarising    months    media    few    eur    pay    heterogeneous    distance    visual    almost    requirement    store    demonstrating    sharepoint    ca    strategies    stream    16m    learning    capability    lot    competitive    ahead    italian    predictive    read    whatever    initially    american    visually    possibility    monitoring    readiness    robinson    video    audience    market    markets    ip    revenue    game    boys    protection    probability    algorithms    falling    smes    education    integrating    videos    elaborate    people    mykite    expert    choose    storytelling    24    specialised    anyone    horrendous    understand    offers    data    north    analytics    shorten   

Project "MyKite" data sheet

The following table provides information about the project.

Coordinator		 MAXFONE SRL 

Organization address
address: LUNGADIGE GALTAROSSA 21
city: VERONA
postcode: 37133
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.
 Coordinator Country Italy [IT]
 Project website http://maxfone.it/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-02-01   to  2019-07-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    MAXFONE SRL IT (VERONA) coordinator 50˙000.00

Map

 Project objective

'Nowadays, everyone has access to big data, but just a few are able to collect, store, elaborate and interpret them. Indeed, 'you almost have to get a complete education in analytics to choose your first monitoring package. A lot of organisations want to get into the game and make themselves competitive with the big boys. But the learning curve is horrendous', Scott Robinson, SharePoint and BI expert, stated. MyKite aim to shorten the distance between media big data (social media and web) analytics and SMEs as well as unskilled people, so reducing the probability to face unequal access to big data with big companies leading the market and non-specialised audience falling behind. It offers the possibility to gain insights on sector observatories through a user-friendly dashboard, with easy-to-read widgets and engaging videos, visually summarising the main findings as a story. Moreover, people may have whatever sector insights and whenever they want for a very competitive monthly fee. Finally, the product can potentially create a new stream of services of market trends video-storytelling approachable by anyone. So, to go ahead of competition, we need to speed-up our development and commercialisation. Through this Phase 1 we want to explore different commercialisation and IP protection strategies and identify key partners for a consortium. At Phase 2, we aim to successfully bring MyKite to the market by integrating the predictive and visual analytics algorithms and the video storytelling feature. We estimate a duration of 24 months and a funding requirement of ca. 850k EUR to reach a revenue of €16M in 2022. Based on our market studies, we will initially focus on the Italian, European and North American markets, demonstrating a higher readiness to pay. The capability and vision of the heterogeneous team to adapt to the new market challenges and to understand SMEs needs, and its knowledge in social media and web analytics are key features for the product success. '

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The information about "MYKITE" are provided by the European Opendata Portal: CORDIS opendata.

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