MII- FDLUX

The impact of Chinese Acquisitions on the Luxury Made in Italy

Coordinatore	ALMA MATER STUDIORUM-UNIVERSITA DI BOLOGNA    more  Organization address address: Via Zamboni 33 city: BOLOGNA postcode: 40126 contact info Titolo: Prof. Nome: Andrea Cognome: Lipparini Email: send email Telefono: 390512000000 Fax: 390516000000
Nazionalità Coordinatore	Italy [IT]
Totale costo	100˙000 €
EC contributo	100˙000 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2012-CIG
Funding Scheme	MC-CIG
Anno di inizio	2013
Periodo (anno-mese-giorno)	2013-04-01   -   2018-04-01

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	ALMA MATER STUDIORUM-UNIVERSITA DI BOLOGNA  Organization address address: Via Zamboni 33 city: BOLOGNA postcode: 40126 contact info Titolo: Prof. Nome: Andrea Cognome: Lipparini Email: send email Telefono: 390512000000 Fax: 390516000000	IT (BOLOGNA)	coordinator	100˙000.00

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 Obiettivo del progetto (Objective)

The competitiveness of the luxury Made in Italy is in question. Traditionally Foreign Direct Investment (FDI) has flowed from the advanced developed economies into developed and developing countries. More recently a new trend has emerged in the pattern of FDI. Outward bound FDI from emerging economies has begun to increase significantly and has been growing at a faster pace than FDI from the advanced developed world. The proposed project aims to critically assess the impact of Chinese acquisitions on the luxury Made in Italy sector and its stakeholders. The project is multidisciplinary as it draws on the disciplines of International Business, Operations Management, Fashion Management and Marketing. The overall goal of the project is to establish and implement a substantial research agenda that will assist policy makers in responding to this trend and will be of value to all stakeholders in the luxury industry as they face this facet that inevitably globalization entails.