E-SIGNAGE-D

Viability verification and market launch preparations for outdoor electronic message board displays

Coordinatore	INVENT BALTICS OU    more  Organization address address: TEADUSPARGI 6/1 city: TALLINN postcode: 12618 contact info Titolo: Mr. Nome: Silver Cognome: Toomla Email: send email Telefono: 3725171781
Nazionalità Coordinatore	Estonia [EE]
Totale costo	2˙965˙773 €
EC contributo	1˙771˙870 €
Programma	FP7-SME Specific Programme "Capacities": Research for the benefit of SMEs
Code Call	FP7-SME-2013
Funding Scheme	CP
Anno di inizio	2014
Periodo (anno-mese-giorno)	2014-01-01   -   2015-09-30

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	INVENT BALTICS OU  Organization address address: TEADUSPARGI 6/1 city: TALLINN postcode: 12618 contact info Titolo: Mr. Nome: Silver Cognome: Toomla Email: send email Telefono: 3725171781	EE (TALLINN)	coordinator	64˙200.00
2	VISITRET DISPLAYS OU  Organization address address: RIIA 185 city: TARTU postcode: 51014 contact info Titolo: Mr. Nome: Madis-Marius Cognome: Vahtre Email: send email Telefono: +372 5064230	EE (TARTU)	participant	908˙922.10
3	CANATU OY  Organization address address: KONALANKUJA 5 city: HELSINKI postcode: 390 contact info Titolo: Dr. Nome: David Cognome: Brown Email: send email Telefono: +358 503444204	FI (HELSINKI)	participant	414˙337.90
4	VIS MOBILITY SRL  Organization address address: VIA PORZIA NEFETTI 65 city: SANTA SOFIA FO postcode: 47018 contact info Titolo: Mr. Nome: Marco Cognome: Giovannetti Email: send email Telefono: +39 543 1750321	IT (SANTA SOFIA FO)	participant	152˙000.00
5	PRICER AB  Organization address address: PO BOX 215 city: STOCKHOLM postcode: 101 24 contact info Titolo: Mr. Nome: Harald Cognome: Bauer Email: send email Telefono: +46 8 50 55 82 34	SE (STOCKHOLM)	participant	141˙810.00
6	POLTECH INFORMATION SYSTEM AB  Organization address address: KVARTSG 1 B city: ENKOPING postcode: 745 40 contact info Titolo: Mr. Nome: Johan Cognome: Riesten Email: send email Telefono: +46 171414591	SE (ENKOPING)	participant	90˙600.00

Mappa

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 Obiettivo del progetto (Objective)

'The aim of the E-Signage Demo project is to explore the market potential and prepare the market launch of a widely usable outdoor electronic signage and message board (OEMB) display module based on a fundamentally new display technology in combination with transparent electrode front-plane layers. As an example, the OEMB display module can integrated into OEMB device that consists of a display module, power supply i.e. a solar cell system, GPRS modules, software, and is used for transmitting visual information. The demo-project draws on the outcomes of a successful FP7 project E-SIGNAGE (Nov. 2011- April 2013) where the partners developed a low-cost, durable, high brightness and contrast level, energy efficient (bi-stable; no backlight needed), high information content two colour electronic outdoor message board device that is able to receive data via GSM communication and uses solar energy as a power source. However, usage possibilities of the display module that was developed as a part of the OEMB device under E-SIGNAGE are not limited with the original OEMB device structure. Therefore in order to have a wider applications possibility and through this a wider impact on the SME participants / overall market, current project partners are focusing on exploring its extended market potential. This exploration will be followed up by viability verification and market launch preparation activities for reducing the gap between the OEMB display module developed by E-SIGNAGE and the market.'

Introduzione (Teaser)

EU-funded scientists have developed technology for outdoor electronic signage and message boards (OEMBs) with wireless data connection and solar panels. An EU initiative is picking up right where they left off by exploring the display device's market potential.

Descrizione progetto (Article)

The OEMB display module successfully built during the predecessor project E-SIGNAGE cannot be directly commercialised without carrying out extensive market launch studies.

With this in mind, the EU-funded E-SIGNAGE-D (Viability verification and market launch preparations for outdoor electronic message board displays) project is exploring the commercial viability of the OEMB display module. Overall, the aim is to reduce time to market.

During the first reporting period, project partners performed a market study by mapping customer needs and requirements for public information markets, namely transportation, road and traffic, and retail. The study also provided insight into distribution channels and consumer behaviour, and estimated sales forecasts.

The team has also measured display module components such as the active material and the electrode layer. Preliminary work has also begun on the manufacturing plan for these components and pre-production for the overall display module process. These activities will help reduce the gap between research and development and the market. Research is underway on relevant regulations and directives.

E-SIGNAGE-D envisages entering the European public information and digital signage markets with a lightweight, cost-effective and eco-friendly outdoor display device. It will be integrated into display devices that are in wide use today and tailored to the majority of public information displays, transportation signage and outdoor real-time passenger information applications for such modes as buses, trains and ferries.