MICSED

MICSED - Molecular Interactions in Complex Systems

Coordinatore	UNIVERSITY OF DURHAM    more  Organization address address: STOCKTON ROAD THE PALATINE CENTRE city: DURHAM postcode: DH1 3LE contact info Titolo: Ms. Nome: Harle Cognome: Wendy Email: send email Telefono: 441913000000
Nazionalità Coordinatore	United Kingdom [UK]
Totale costo	1˙467˙956 €
EC contributo	1˙467˙956 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2013-ITN
Funding Scheme	MC-ITN
Anno di inizio	2014
Periodo (anno-mese-giorno)	2014-02-01   -   2018-01-31

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	UNIVERSITY OF DURHAM  Organization address address: STOCKTON ROAD THE PALATINE CENTRE city: DURHAM postcode: DH1 3LE contact info Titolo: Ms. Nome: Harle Cognome: Wendy Email: send email Telefono: 441913000000	UK (DURHAM)	coordinator	1˙467˙956.60
2	PROCTER AND GAMBLE SERVICE GMBH  Organization address address: SULZBACHER STRASSE 40 city: SCHWALBACH AM TAUNUS postcode: 65824 contact info Titolo: Mrs. Nome: Nicola Cognome: Lackenby Email: send email Telefono: +44 1912281661	DE (SCHWALBACH AM TAUNUS)	participant	0.00

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 Obiettivo del progetto (Objective)

'This proposal brings together Procter and Gamble (the world’s largest producer of packaged consumer goods), with Durham University (a world top-50 science faculty in a research-intensive university) to train ESRs capable of bringing market-changing research innovations to a wide range of product areas. Modern consumer products have to be highly sophisticated to achieve the performance levels consumers demand, and often have to be significantly over-engineered to deliver acceptable levels of reliability and stability. This can lead to significant sustainability issues. Product innovations enabling the reduction of active ingredients, better performance with lower consumer energy consumption and lower post-usage waste will have significant impact. The simultaneous requirement for stability in storage and efficacy during usage requires product formulations to be remarkably complex multi-component multi-phase systems with many interacting molecular species. Transformative innovations can therefore only be achieved through molecular-level insight, understanding and control. The Molecular Interactions in Complex Systems European Industrial Doctorate (MICSED) will provide the theoretical tools, molecular scale experimental probes and mechanistic understanding required to achieve real insight and predictive ability. The toolkits it provides will enable sustainable innovations in Hygiene, Laundry and Personal Care products. The new insights into underlying molecular interactions and the capability to quantitatively predict how systems behave have potential to enable disruptive innovation and paradigm-changing new sustainable technology platforms which can be reapplied well beyond P&G’s fast moving consumer market. MICSED will showcase Europe as a centre for industry-academia partnership working. With P&G serving 4.5 billion of the world’s 7 billion consumers the potential for economic and environmental impact is significant.'