Opendata, web and dolomites

InstaGreen

Bringing Local and Sustainable Produce Back to the City

Total Cost €

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EC-Contrib. €

0

Partnership

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 InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

chain    quality    scalable    storage    predict    instagreen    generation    niche    created    footprint    organic    transportation    instagrow    2022    mather    basis    once    cities    locations    strategy    harvested    supplied    consumption    ready    b2b    willingness    fresh    whenever    15    service    leafy    shorten    revenues    steady    model    round    responsible    drastically    carbon    mass    food    restaurants    pay    placed    confirm    big    business    aeroponic    point    urban    premises    global    prototype    475    trl6    ensures    start    cleaning    starting    cartridge    smei    market    greens    recurring    critical    ogilvy    goals    centralised    primary    grow    25b    extensive    chefs    waste    climates    plants    difficult    ecologically    full    33    reducing    sold    back    proprietary    assumptions    leased    income    b2c    aeroponics    validated    subscription    perform    living    client    roll    culture    reduce    mo    feasibility    supply    growcartridges    initially    demand    302   

Project "InstaGreen" data sheet

The following table provides information about the project.

Coordinator
INSTAGREEN SL 

Organization address
address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2
city: BARCELONA
postcode: 8025
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://instagreen.eu/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INSTAGREEN SL ES (BARCELONA) coordinator 50˙000.00

Map

 Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.

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