Opendata, web and dolomites

InstaGreen

Bringing Local and Sustainable Produce Back to the City

Total Cost €

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EC-Contrib. €

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Partnership

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 InstaGreen project word cloud

Explore the words cloud of the InstaGreen project. It provides you a very rough idea of what is the project "InstaGreen" about.

urban    once    reducing    leased    restaurants    demand    pay    start    centralised    initially    niche    footprint    revenues    assumptions    market    point    roll    client    transportation    cleaning    cartridge    whenever    premises    2022    predict    mather    drastically    locations    sold    ogilvy    b2c    confirm    service    willingness    proprietary    quality    perform    created    mass    aeroponic    big    fresh    302    living    business    culture    trl6    carbon    organic    storage    waste    chefs    greens    full    instagrow    steady    smei    15    ready    25b    global    critical    shorten    model    starting    supplied    back    mo    plants    responsible    instagreen    generation    prototype    round    ecologically    difficult    33    goals    consumption    basis    ensures    aeroponics    grow    validated    extensive    growcartridges    income    scalable    harvested    recurring    climates    supply    b2b    chain    reduce    food    cities    feasibility    subscription    primary    placed    leafy    475    strategy   

Project "InstaGreen" data sheet

The following table provides information about the project.

Coordinator
INSTAGREEN SL 

Organization address
address: CALLE SECRETARI COLOMA 26 PLANTA 2 PUERTA 2
city: BARCELONA
postcode: 8025
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Spain [ES]
 Project website http://instagreen.eu/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
2. H2020-EU.3.2. (SOCIETAL CHALLENGES - Food security, sustainable agriculture and forestry, marine, maritime and inland water research, and the bioeconomy)
 Code Call H2020-SMEINST-1-2015
 Funding Scheme SME-1
 Starting year 2016
 Duration (year-month-day) from 2016-03-01   to  2016-08-31

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    INSTAGREEN SL ES (BARCELONA) coordinator 50˙000.00

Map

 Project objective

Global food waste is estimated at 33% (€25B/yr) during storage, processing & transportation. At InstaGreen our goal is to bring the point of production back to the point of consumption, shorten the supply chain & drastically reduce the carbon footprint by reducing the resources used & waste produced in the growing, processing & transportation of produce. We developed a proprietary food-on-demand service, initially targeting high end restaurants. After extensive research & development we created a scalable growing system using aeroponic technology & currently have a second generation prototype of the InstaGreen system (InstaGrow unit & GrowCartridges) at TRL6. Our business model focuses on the service rather than the product: we grow the leafy greens in centralised urban locations, once the greens are ready we deliver the living plants to the client’s premises, where the cartridge is placed in our InstaGrow unit. The greens are ready for consumption without the need for cleaning & can be harvested whenever as needed. Our primary goals for the SMEI are to confirm our market assumptions, perform an in-depth market analysis, confirm willingness to pay & develop a full feasibility study for European roll-out. Aeroponics is a new technology that is only recently starting to reach the market. We are initially targeting a niche market: High end restaurants with chefs that are interested in ecologically responsible, high quality organic food. After creating a critical mass in B2B market, we can start a B2C offering. This strategy has been validated by Ogilvy & Mather. We will target big cities that have a strong food culture as well as those that are in climates that make it difficult to have fresh produce year round. As it is a food-on-demand-service, food is supplied on a subscription basis. The InstaGrow unit is leased 20€/mo, the GrowCartridges are sold for 15€/2 new cartridge. This ensures steady/recurring revenues. We predict an income 9.302.475 € by 2022.

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The information about "INSTAGREEN" are provided by the European Opendata Portal: CORDIS opendata.

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