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MOCCA

Mobile context-aware cross-cultural applications

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

MOCCA project word cloud

Explore the words cloud of the MOCCA project. It provides you a very rough idea of what is the project "MOCCA" about.

interaction pioneer physical alternative experiment exists inquiry chinese ux smart contextual disseminated difference universities adaptability phones host company systematically secondment position psychophysiological tech explore bridging producing experiences researcher combination phone journals uncover supervision proposal professor mobile intellectual usable context intends china danish measuring fact wp business oriented published close cross university centered computer qualitative culture infrastructure examine valuable influence provides quantitative mocca designing human cultural guidelines

Project "MOCCA" data sheet

The following table provides information about the project.

Coordinator	COPENHAGEN BUSINESS SCHOOL Organization address address: SOLBJERG PLADS 3 city: FREDERIKSBERG postcode: 2000 website: http://www.cbs.dk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Denmark [DK]
Project website	https://www.researchgate.net/project/Mobile-context-aware-cross-cultural-applications-Funded-by-Marie-Sklodowska-Curie-actions
Total cost	212˙194 €
EC max contribution	212˙194 € (100%)
Programme	1. H2020-EU.1.3.2. (Nurturing excellence by means of cross-border and cross-sector mobility)
Code Call	H2020-MSCA-IF-2015
Funding Scheme	MSCA-IF-EF-ST
Starting year	2016
Duration (year-month-day)	from 2016-09-01 to 2018-08-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	COPENHAGEN BUSINESS SCHOOL COPENHAGEN BUSINESS SCHOOL Organization address address: SOLBJERG PLADS 3 city: FREDERIKSBERG postcode: 2000 website: http://www.cbs.dk contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	DK (FREDERIKSBERG)	coordinator	212˙194.00

Map

Project objective

This proposal proposal intends to systematically pioneer the cross-cultural mobile user experience issues and provide valuable guidelines for designing cultural adaptability into the context-awareness of smart phones.

The objectives of this proposal are to: 1) Identify the user experience problems that exists in mobile context-awareness system in Europe and China, and uncover the key factors producing the problems; 2) Examine the influence of context-awareness factors and culture difference on mobile context-aware cross-cultural applications (MOCCA); 3) Apply the findings to improving the design of mobile context-awareness systems and demonstrate specific user experiences for European and Chinese users of smart phones with cultural adaptability.

In WP 1, 2 and 3, we will use a combination of qualitative methods (contextual inquiry) and quantitative methods (experiment and psychophysiological measures) to support our objective of identifying and measuring cross-cultural user experiences of the smart phone and the applications. In WP 4 we will apply a user-centered design method to ensure that our cross-cultural UX measures and design guidelines for context-awareness features in smart phones are in fact usable.

The experienced researcher will improve and explore alternative approaches to measuring user experience, under supervision provided by the host university, and in close collaboration with the university providing the secondment, Chinese universities, and a European (Danish) high tech company. The research will be published in leading journals in the field of Human-Computer Interaction and disseminated in Europe and China.

The host university provides intellectual and physical infrastructure specifically aimed to bring the experienced researcher to the next level of a professor position in the field of business-oriented Human-Computer Interaction, with a focus on extending and bridging user experience research between Europe and China.

Publications

List of publications.
year	authors and title	journal	last update
2016	Xiangang Qin, Torkil Clemmense,Effie Lai-Chong Law Addressing the Challenges of Multi-touchpoint experience design for mobile services: Context-awareness might work published pages: , ISSN: , DOI:	NordiCHI2016	2019-06-13
2018	Xiangang Qin Chee-Wee Tan Torkil Clemmensen Unraveling the Influence of the Interplay between Smart Phonesâ€™ and Usersâ€™ Awareness on the User Experience (UX) of Mobile Context-Aware Applications published pages: , ISSN: , DOI:	Human Work Interaction Design. Designing Engaging Automation 5th IFIP WG 13.6 Working Conference, HWID 2018, Espoo, Finland, August 20-21, 2018. Revised Selected Papers	2019-05-27
2018	Morten Hertzum, Veerendra Veer Singh, Torkil Clemmensen, Dineshkumar Singh, Stefano Valtolina, JosÃ© Abdelnour-Nocera, Xiangang Qin A mobile app for supporting sustainable fishing practices in Alibaug published pages: 40-45, ISSN: 1072-5520, DOI: 10.1145/3194324	Interactions 25/3	2019-05-27

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The information about "MOCCA" are provided by the European Opendata Portal: CORDIS opendata.