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WOW SIGNED

Digitalization of outdoor advertising

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

WOW project word cloud

Explore the words cloud of the WOW project. It provides you a very rough idea of what is the project "WOW" about.

run digital disadvantage innovation strategy limits preferences generate location communities smes barriers full providers modules refine shown time creates advertiser competitiveness develops revenues scalable efficiency first channels car billion advertising budgets options profits proprietary flexibility budget investment demonstrated ambition niche excess running precise printed summer organize version audience solutions 150 platform channel thanks content local uses locations gt commercialization 50 prepare groups validated changing few expecting businesses annually physical setup algorithms software campaigns intenova attached messages bidding small mass limited maximise quotes sales stickers exactly commitment displays cars pilot outdoor 2016 display business received model 1000

Project "WOW" data sheet

The following table provides information about the project.

Coordinator	UAB INTENOVA Organization address address: LAISVES AV. 60 - 1107 city: VILNIUS postcode: n.a. website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Lithuania [LT]
Project website	http://www.wowtto.com
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3.6. (SOCIETAL CHALLENGES - Europe In A Changing World - Inclusive, Innovative And Reflective Societies) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2016-2017
Funding Scheme	SME-1
Starting year	2017
Duration (year-month-day)	from 2017-02-01 to 2017-07-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	UAB INTENOVA UAB INTENOVA Organization address address: LAISVES AV. 60 - 1107 city: VILNIUS postcode: n.a. website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	LT (VILNIUS)	coordinator	50˙000.00

Map

Project objective

SMEs and non-profits are currently at a disadvantage due to high barriers to using outdoor advertising, which in principle could be one of the most effective advertising channel for small businesses: (1) running outdoor advertising campaigns currently requires significant investment (>€1000) and commitment and (2) outdoor advertising has limited targeting options and therefore low efficiency for local businesses having few physical locations and niche target groups.

Intenova addresses this challenge in a scalable way and uses strategy which aims to maximise the impact on the competitiveness of SMEs and non-profits. Intenova develops an outdoor advertising platform based on digital displays attached to cars. The content of the display is changing in real-time based on targeting preferences (car's location, time, audience, and budget limits) set by the advertiser through a bidding platform. The platform creates flexibility and opportunities for business model innovation for SMEs and non-profits who are now able to (1) deliver messages to exactly those communities that are relevant for their business and (2) organize outdoor advertising campaigns even with very limited budgets thanks to more precise targeting and low setup costs. Field testing has shown that compared to other outdoor advertising channels, SMEs were able to increase the number of received quotes by up to 150% and sales by up to 50% for the same budget.

Intenova has validated the business concept, run pilot projects using printed stickers, and is expecting revenues of €150 000 in 2016. The proprietary digital display technology was demonstrated in summer 2016 together with the first version of the software platform. For full-scale commercialization, Intenova needs to prepare for mass-production of the display, refine software modules and algorithms.

Intenova’s ambition to become one of the leading providers of digital outdoor solutions has potential to generate in excess of €1 billion annually.

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Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

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The information about "WOW" are provided by the European Opendata Portal: CORDIS opendata.