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SHOKA

Community-based cyclist navigation solution to increase safety of utility bikers

Total Cost €

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EC-Contrib. €

0

Partnership

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 SHOKA project word cloud

Explore the words cloud of the SHOKA project. It provides you a very rough idea of what is the project "SHOKA" about.

platform    visible    purchases    units    model    manufacturing    citizens    cyclists    2017    modes    beta    uncomfortable    bicycle    purchase    accelerometer    joystick    solution    people    serviceable    preparation    interactive    bell    revenues    campaign    sales    understandable    financial    signals    urban       planning    first    display    shokabell    bluetooth    free    proof    initial    transport    offers    pragmatic    willingness    cloud    clear    business    mass    app    route    1500    practical    data    obstacle    community    minor    time    service    journeys    traffic    plans    communication    efficiency    revenue    hardware    acts    running    sold    stage    disruptive    sends    2020    cyclist    gyroscope    market    feedback    created    customer    collection    bike    kickstarter    union    commuters    designed    trl6    recommending    detector    noise    navigation    pay    shoka    stored    cycling    easily    handlebar    customers    smartphone    safety    generate    million    hardmium    combination    calculating    total    estimate    obtainable    safest    world   

Project "SHOKA" data sheet

The following table provides information about the project.

Coordinator
SHOKA LIMITED LIABILITY COMPANY 

Organization address
address: KRISTOF TER 3. III. EM
city: BUDAPEST
postcode: 1052
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Hungary [HU]
 Project website http://www.getshoka.com
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3.4. (SOCIETAL CHALLENGES - Smart, Green And Integrated Transport)
2. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT))
3. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
 Code Call H2020-SMEINST-1-2016-2017
 Funding Scheme SME-1
 Starting year 2017
 Duration (year-month-day) from 2017-07-01   to  2017-09-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    SHOKA LIMITED LIABILITY COMPANY HU (BUDAPEST) coordinator 50˙000.00

Map

 Project objective

In the European Union some 8% of citizens are using bicycle the most often among transport modes, and the number of cyclist commuters is around 40 million. Facing uncomfortable traffic conditions is however a real obstacle for many people to use their bike even for minor journeys. In Shoka project we will present the world’s first interactive, community-based navigation solution specifically designed for the specific needs of cyclists. The project will directly contribute to increasing the safety and efficiency of cycling in urban areas by recommending the community data based safest route for the users. Our disruptive solution offers a pragmatic and focused approach: robust, practical and simple hardware (ShokaBell) on the handlebar and the Shoka navigation app running on the smartphone of the user. Shoka Bell acts as a display to show easily visible and understandable signals and also as a data collection platform: in-built gyroscope, accelerometer, noise detector and an easy-to-use joystick for user feedback. Bluetooth communication sends the data to the smartphone which is in real-time access with the cloud, where community-based data is stored and where route planning is created. Our Shoka Bell and App are in beta test stage and under preparation for mass manufacturing and sales (TRL6). Shoka will be sold in a hardmium business model: the customer purchases the Shoka Bell hardware but the value comes from the hardware-service combination. We will generate sales revenue through the initial purchase of the hardware, while the app is free for the customers. We sold more than 1500 units of ShokaBell during our Kickstarter campaign, which is a clear proof for willingness to pay. Our total available market is 40 million commuters only in Europe and we estimate our serviceable obtainable market as 4 million people in the EU. Our financial plans are calculating with 10.3 million € in sales revenues between 2017 and 2020.

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The information about "SHOKA" are provided by the European Opendata Portal: CORDIS opendata.

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