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PEPLUM

Development of a fully customised, repairable and recyclable polypropylene umbrella that is easy to assemble

Total Cost €

EC-Contrib. €

Partnership

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Outcomes and
results

PEPLUM project word cloud

Explore the words cloud of the PEPLUM project. It provides you a very rough idea of what is the project "PEPLUM" about.

revenues multiple sold degrade net made return structure damaged consisting structural shape pins umbrellas umbrella components break finite solely screws investment weather consist separate metal disposed pieces landfills assemble weaken discarded alter stretcher rigid opened billion integrity stretchers difficult joined 2016 amongst withstand adverse each place innovative canopy easily plv wind repair flexible anticipate plastic materials naturally 100 replaced waste 9million hold subjected 487 recycle polypropylene comprised inefficiencies metals piece srl addressable million century 2024 designed environmental services single squandering innovation eliminated tackle sell profit recyclable globally volume 6 total parts market scarce joints 120 900

Project "PEPLUM" data sheet

The following table provides information about the project.

Coordinator	PLV SRL Organization address address: VIA DANTE 17 city: BOLOGNA postcode: 40125 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Italy [IT]
Project website	http://www.pluvi.com/
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.3. (PRIORITY 'Societal challenges) 2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs) 3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
Code Call	H2020-SMEInst-2018-2020-1
Funding Scheme	SME-1
Starting year	2019
Duration (year-month-day)	from 2019-02-01 to 2019-05-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	PLV SRL PLV SRL Organization address address: VIA DANTE 17 city: BOLOGNA postcode: 40125 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	IT (BOLOGNA)	coordinator	50˙000.00

Map

Project objective

Each year an estimated one billion umbrellas are discarded in landfills globally. Umbrellas typically consist of 120 parts and are made up of various materials such as metals and plastic amongst others. These materials take up to a century to degrade naturally. This volume of waste is an environmental concern as is the squandering of finite resources such as metals. The volume of umbrellas discarded is a result of inefficiencies of umbrellas available in the market. The umbrella stretchers that hold the canopy in place when the umbrella is opened consist of multiple rigid metal pieces joined together with pins and screws. These joints weaken the umbrella structure and as a result the stretchers break easily especially when subjected to strong wind. Furthermore, umbrella repair services are scarce and as a result, whole umbrellas are disposed of even when a single component is damaged. Also, umbrellas are difficult to recycle because they consist of multiple parts of different materials. PLV Srl, established in 2016 to tackle the inefficiencies of umbrellas in the market, has developed an innovative, all-plastic, easy to assemble umbrella whose key innovation is the integrated polypropylene stretcher. Our stretchers consist of one flexible piece designed to alter shape to withstand adverse weather conditions. The multiple joints are eliminated strengthening the structural integrity of our umbrellas. Our umbrellas, consisting solely of plastic are 100% recyclable. In addition, our umbrellas are comprised of just 20 components which are easy to assemble. As a result, when a component is damaged, it can be easily replaced. 900 million umbrellas are sold each year and bringing in revenues of €3 billion each year. PLV Srl aims to sell 3 million umbrellas by 2024 which is 0,6% of the total addressable market. Our umbrellas will cost around €20 and €3 for the separate components. By 2024, we anticipate achieving a net profit of €5.9million and return on investment of 487%.

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The information about "PEPLUM" are provided by the European Opendata Portal: CORDIS opendata.

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