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MANTICA

Fully Scalable Platform for Neuroscience Consumer Research and Product Development, Based on User-Friendly EEG-Headset and Cloud-Based Data Storage/Analysis.

Total Cost €

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EC-Contrib. €

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Partnership

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 MANTICA project word cloud

Explore the words cloud of the MANTICA project. It provides you a very rough idea of what is the project "MANTICA" about.

food    research    people    reduce    metrics    takes    lack    infrastructure    ai    tool    necessarily    sek    industrialisation    components    kit    standard    accuracy    benefits    lot    eeg    preferences    competition    market    ip    assets    actual    amount    85    algorithms    quick    service    ttm    signal    storage    version    reporting    basic    chances    beverage    seamless    data    proprietary    deployments    software    critical    cloud    predictive    decision    time    50    30    surveys    library    perception    smart    worldwide    visualisation    wireless    first    mistakes    evaluation    80    electroencephalograph    network    segmentation    thimus    avoidance    tests    think    emotional    headset    distributor    launch    25    statistical    groups    right    requiring    impacts    customer    self    cognitive    35    neuroscience    iterations    fail    inaccurate    say    accurate    ready    business    70    launching    development    learning    industry    cycle    machine    mantica   

Project "MANTICA" data sheet

The following table provides information about the project.

Coordinator
THIMUS SRL 

Organization address
address: VIA MONTE NERO 23
city: BRESCIA
postcode: 25128
website: n.a.

contact info
title: n.a.
name: n.a.
surname: n.a.
function: n.a.
email: n.a.
telephone: n.a.
fax: n.a.

 Coordinator Country Italy [IT]
 Project website https://www.thimus.com/en/
 Total cost 71˙429 €
 EC max contribution 50˙000 € (70%)
 Programme 1. H2020-EU.3. (PRIORITY 'Societal challenges)
2. H2020-EU.2.3. (INDUSTRIAL LEADERSHIP - Innovation In SMEs)
3. H2020-EU.2.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies)
 Code Call H2020-SMEInst-2018-2020-1
 Funding Scheme SME-1
 Starting year 2019
 Duration (year-month-day) from 2019-08-01   to  2019-11-30

 Partnership

Take a look of project's partnership.

# participants  country  role  EC contrib. [€] 
1    THIMUS SRL IT (BRESCIA) coordinator 50˙000.00

Map

 Project objective

85% of new products fail right after launch because of lack of reliable data on consumer preferences. It is especially critical in Food & Beverage industry because of the strong competition and complex customer segmentation. During product development cycle, testing phase takes the most time and cost, requiring a lot of iterations and using surveys (what people say is not necessarily what they think) and statistical data (inaccurate results). Main challenges are: - Reduce mistakes in product development (development costs) - Reduce testing time to reduce TTM (Time to Market) - Increase accuracy of results and the amount of available information for decision making on product development MANTICA is the first tool to apply neuroscience to testing phase in product and service development to provide emotional response, approach/avoidance and actual cognitive processes in real time, during the experience. It is composed of 3 components: - Seamless electroencephalograph (EEG) headset (wireless) - Operating software (Basic Signal Processing, Proprietary Metrics Library and AI/Machine Learning algorithms) - Cloud infrastructure for data storage and analysis, to produce smart reporting and data visualisation We have also developed a Self-Evaluation Kit (SEK): all components in a standard, ready-to-go version for quick deployments Benefits for users are: - 30% less cost than traditional (focus groups, A/B tests) - 50% less product development time - 25% chances of success upon launching a new product (80% less mistakes) - Predictive analysis on product success - Accurate information based on real perception of the product For Thimus, we expect these impacts: - Business industrialisation (Self Evaluation Kit production, SEK) - Develop worldwide distributor network - 35-70% increase in IP assets on neuroscience and market research

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The information about "MANTICA" are provided by the European Opendata Portal: CORDIS opendata.

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