CONCORT

The CONsumer COmpetence Research Training

Coordinatore	KATHOLIEKE UNIVERSITEIT LEUVEN    more  Organization address address: Oude Markt 13 city: LEUVEN postcode: 3000 contact info Titolo: Ms. Nome: Sofie Cognome: Heroes Email: send email Telefono: +32 16 329979 Fax: +32 16 326515
Nazionalità Coordinatore	Belgium [BE]
Totale costo	3˙761˙972 €
EC contributo	3˙761˙972 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2011-ITN
Funding Scheme	MC-ITN
Anno di inizio	2011
Periodo (anno-mese-giorno)	2011-12-01   -   2015-11-30

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	KATHOLIEKE UNIVERSITEIT LEUVEN  Organization address address: Oude Markt 13 city: LEUVEN postcode: 3000 contact info Titolo: Ms. Nome: Sofie Cognome: Heroes Email: send email Telefono: +32 16 329979 Fax: +32 16 326515	BE (LEUVEN)	coordinator	1˙318˙873.40
2	INSTITUT EUROPEEN D'ADMINISTRATION DES AFFAIRES  Organization address address: Boulevard de Constance city: FONTAINEBLEAU postcode: 77305 contact info Titolo: Ms. Nome: Isabelle Cognome: Jauny Email: send email Telefono: +33 1 60 98 32 00 Fax: +33 1 60 74 55 00	FR (FONTAINEBLEAU)	participant	509˙840.80
3	UNIVERSITEIT UTRECHT  Organization address address: Heidelberglaan 8 city: UTRECHT postcode: 3584 CS contact info Titolo: Prof. Nome: Denise Cognome: De Ridder Email: send email Telefono: +31 30 253 1546	NL (UTRECHT)	participant	489˙317.22
4	ESMT EUROPEAN SCHOOL OF MANAGEMENT AND TECHNOLOGY GMBH  Organization address address: SCHLOSSPLATZ 1 city: BERLIN postcode: 10178 contact info Titolo: Ms. Nome: Tania Cognome: Rossner Email: send email Telefono: +49 30 212 31 1550 Fax: +49 30 212 31 1281	DE (BERLIN)	participant	454˙902.60
5	LONDON BUSINESS SCHOOL  Organization address address: REGENT S PARK city: LONDON postcode: NW1 4SA contact info Titolo: Dr. Nome: Simona Cognome: Botti Email: send email Telefono: 447967000000	UK (LONDON)	participant	262˙849.88
6	PHILIPS ELECTRONICS NEDERLAND B.V.  Organization address address: Boschdijk 525 city: EINDHOVEN postcode: 5621JG contact info Titolo: Mr. Nome: Patrick Cognome: Keur Email: send email Telefono: +31 40 27 40361	NL (EINDHOVEN)	participant	245˙483.60
7	VICARIOUS PERCEPTION TECHNOLOGIES BV  Organization address address: "Singel, 160" city: AMSTERDAM postcode: 1015 AH contact info Titolo: Mr. Nome: M.J. Cognome: Den Uyl Email: send email Telefono: 31205300330 Fax: 31205300331	NL (AMSTERDAM)	participant	245˙483.60
8	TOBII TECHNOLOGY  Organization address address: KARLSROVAGEN 2D city: DANDERYD postcode: 18253 contact info Titolo: Mr. Nome: Tommy Cognome: Strandvall Email: send email Telefono: 46709161647	SE (DANDERYD)	participant	235˙221.80

Mappa

 Word cloud

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 Obiettivo del progetto (Objective)

'Consumer science is touching the lives of 493 million EU Consumers with their consumption representing 58% of the EU GDP, yet the insights of consumer research typically fail to have a substantial impact on consumer welfare. The EC acknowledges the problem and places it high on its policy priorities. Consumer research is scattered across several disciplines in the social sciences with little communication occurring between research and practice. The CONsumer COmpetence Research Training (CONCORT) tackles these issues. We abandon the marketing perspective of the persuasive agent trying to affect consumer decisions, and aim to pioneer research from the consumer perspective. We study consumer competence, a broad set of abilities, intuitions, knowledge and skills consumers need in order to make decisions that help them navigate successfully in the economic environment. CONCORT will train 14 ESRs in this new perspective, in 8 high level partners: Three business schools, 2 broad universities, and 3 corporate partners, 2 of which are SMEs. The academic partners are top quality departments from 3 disciplines, namely consumer behaviour, behavioural economics, and health psychology. The corporate partners are innovators in advanced behavioural measurement tools. CONCORT adds an optimal blend between traditional training methods (frequent conventions, high quality in-house doctoral courses), innovative learning instruments (blended learning, skills portfolio), and thorough practice training through industrial secondments. We will train ESRs to see the link between their theoretical training and thematic areas of real life consumer interest (environment, overspending, food choice, etc.). Relying on a strong infrastructure (second life, behavioural labs), and guided by a flexible but demanding modern management structure, CONCORT sets out to create 14 success stories of collaboration, excellence and professional accomplishment in consumer science. Those of our ESRs.'