OBESCLAIM

Fighting against obesity in Europe”: The role of health related-claim labels in food products

Coordinatore	CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON    more  Organization address city: ZARAGOZA postcode: 50059 contact info Titolo: Mr. Nome: Ricardo Cognome: Sánchez Luengo Email: send email Telefono: 34976716688 Fax: 34976716335
Nazionalità Coordinatore	Spain [ES]
Totale costo	100˙000 €
EC contributo	100˙000 €
Programma	FP7-PEOPLE Specific programme "People" implementing the Seventh Framework Programme of the European Community for research, technological development and demonstration activities (2007 to 2013)
Code Call	FP7-PEOPLE-2012-CIG
Funding Scheme	MC-CIG
Anno di inizio	2013
Periodo (anno-mese-giorno)	2013-09-01   -   2017-12-21

 Partecipanti

#	participant	country	role	EC contrib. [€]
1	CENTRO DE INVESTIGACION Y TECNOLOGIA AGROALIMENTARIA DE ARAGON  Organization address city: ZARAGOZA postcode: 50059 contact info Titolo: Mr. Nome: Ricardo Cognome: Sánchez Luengo Email: send email Telefono: 34976716688 Fax: 34976716335	ES (ZARAGOZA)	coordinator	100˙000.00

Mappa

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 Obiettivo del progetto (Objective)

'The aim of this project is to investigate whether and how health-related claim labels in food products lead consumers to choose healthier food diet and therefore, nutritional and health labeling could be considered a valid tool to fight against obesity in Europe taken into account also consumers’ personal characteristics (socio-demographic, economic, nutritional and health status etc) and psychological and emotional factors. Therefore, different aspects will be investigated using a multidisciplinary approach: 1) The prevalence of the health-related claims labels in the food market; 2) The consumers’ understanding, use, perception and attitudes towards health-related claim labels; 3) How health-related claim labels in food products lead consumers to choose healthier food diet and, therefore, these claim labels potentially help to reduce obesity prevalence in Europe; and 4) The consumers’ preferences for health-related claim labels and the role of economics, social, psychological and emotional factors. The current work seeks to contribute to this cross-disciplinary stream by further examining food carrying on health-related claims as symbols perceived by European society, focusing on consumers´ emotions, and psychological and behavioural aspects, by using concepts of economics, behavioural economics and social psychology and by the implementation of focus groups, interview experts and field experiments'