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PFMaker

PFMaker, the Advanced Interactive Video Tool

Total Cost €

EC-Contrib. €

Partnership

Views

Outcomes and
results

PFMaker project word cloud

Explore the words cloud of the PFMaker project. It provides you a very rough idea of what is the project "PFMaker" about.

purpose boring stage give varied consumers ipr deeper online big environment adds investment shown innovation playfilm 67 executive understand market augmented tech close 81 contents unprofitable video people skip marketers click 171 expensive content industry accessing team digital ways named intrusive tested graphics option 3d accelerators feasibility ecosystem startup international value consist interactive create sharing minimize pilot shake format young profitable ad verify producing interactions viewers interrupt pfmaker total point videos overcome entertainment companies engagement engage consuming bothering experiences dollar reduce risks 3 entire time received creation image 50 92 scores tool roll 15 almost quick ads barely spending advertising programs interactivity billion

Project "PFMaker" data sheet

The following table provides information about the project.

Coordinator	PLAYFILM SL Organization address address: LUGAR MUELLES SN MARINA REAL JUAN CARLOS I EDIF LANZADERA city: VALENCIA postcode: 46024 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.
Coordinator Country	Spain [ES]
Project website	http://playfilm.tv/pfmaker
Total cost	71˙429 €
EC max contribution	50˙000 € (70%)
Programme	1. H2020-EU.2.1.1. (INDUSTRIAL LEADERSHIP - Leadership in enabling and industrial technologies - Information and Communication Technologies (ICT)) 2. H2020-EU.2.3.1. (Mainstreaming SME support, especially through a dedicated instrument)
Code Call	H2020-SMEINST-1-2014
Funding Scheme	SME-1
Starting year	2015
Duration (year-month-day)	from 2015-05-01 to 2015-08-31

Partnership

Take a look of project's partnership.

#	participants	country	role	EC contrib. [€]
1	PLAYFILM SL PLAYFILM SL Organization address address: LUGAR MUELLES SN MARINA REAL JUAN CARLOS I EDIF LANZADERA city: VALENCIA postcode: 46024 website: n.a. contact info title: n.a. name: n.a. surname: n.a. function: n.a. email: n.a. telephone: n.a. fax: n.a.	ES (VALENCIA)	coordinator	50˙000.00

Map

Project objective

People are accessing, consuming and sharing content in more varied ways than ever, and marketers have scores of new opportunities to understand, reach, and engage with consumers. Up to this point, companies are spending 171 billion dollar in digital advertising per year. However, online advertising is intrusive, boring and even bothering. Almost a 92% of people give up Pre-Roll ads with the option Skip-Ad, when this option is not shown, 15% of people close the entire video to avoid the ad. In-Video Ads doesn’t work better, 15% of viewers close the image shown at bottom, barely a 3% click on that kind of ad.

In order to overcome these problems we have tested in a relevant environment a new interactive video format that increases user engagement. In spite of this, producing interactive video contents is still expensive and barely unprofitable, thus increasing the total production costs up to a 50%. The purpose of this innovation project is to develop a new tool and interactivity market ecosystem to create fully advanced interactive experiences in a cost effective and profitable way. This tool will be named PFMaker and will reduce the time of production of an interactive video by a 67% and its development costs by up to 81%. This tool will allow the quick creation of interactive videos with advanced user interactions such as 3D Graphics and Augmented Reality. At this stage we have conducted a pilot project to verify the interest in a relevant environment, but a deeper feasibility study is needed in order to minimize the investment risks. Our feasibility study will consist of an international market and user research and an IPR analysis. PlayFilm is a young tech startup, with greatly experienced executive team, that has already received the interest of big companies and support of the accelerators programs. PlayFilm aims to shake the entertainment industry through a new advertising format which not only does not interrupt the user experience, but also adds value

Are you the coordinator (or a participant) of this project? Plaese send me more information about the "PFMAKER" project.

For instance: the website url (it has not provided by EU-opendata yet), the logo, a more detailed description of the project (in plain text as a rtf file or a word file), some pictures (as picture files, not embedded into any word file), twitter account, linkedin page, etc.

Send me an email (fabio@fabiodisconzi.com) and I put them in your project's page as son as possible.

Thanks. And then put a link of this page into your project's website.

The information about "PFMAKER" are provided by the European Opendata Portal: CORDIS opendata.